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Blog Author Shubh Chopra
Shubh Chopra

Shubh Chopra

Shubh Chopra is an Associate Product Manager at Easy Subscriptions with 2+ years of experience in Shopify and subscription-based commerce. He works closely with merchants to help them maximize the value of their subscription businesses while contributing to the continuous improvement of the product. Alongside supporting merchants, Shubh plays a key role in product development by translating complex customer requirements into impactful features and functionalities. He also shares practical insights, best practices, and industry trends through Easy Subscriptions blogs, helping eCommerce brands grow their recurring revenue and optimize subscription strategies.

Posts by Shubh Chopra

Why Shopify Subscription Brands Need a Mobile App
Guest Posts

Why Shopify Subscription Brands Need a Mobile App

7 Best Shopify Subscription Apps in 2026 — Ranked & Compared
Subscriptions

7 Best Shopify Subscription Apps in 2026 — Ranked & Compared

5 Proven Women’s Day Campaign Ideas to Increase Recurring Revenue
Subscriptions

5 Proven Women’s Day Campaign Ideas to Increase Recurring Revenue

Holiday Subscription Strategies for Shopify Stores | Christmas Edition
Subscriptions

Holiday Subscription Strategies for Shopify Stores | Christmas Edition

Best Loyalty Program Features Shopify Brands Need in 2026
Loyalty & Rewards

Best Loyalty Program Features Shopify Brands Need in 2026

Why Subscribers Drop Off: The Hidden Friction Points Shopify Stores Ignore (Plus How to Fix)
How To

Why Subscribers Drop Off: The Hidden Friction Points Shopify Stores Ignore (Plus How to Fix)

Subscription ROI Breakdown: How Much Revenue a Shopify Store Can Generate From Just 100 Subscribers
Product Features

Subscription ROI Breakdown: How Much Revenue a Shopify Store Can Generate From Just 100 Subscribers

How Shopify Brands Grow Predictable Recurring Revenue
Subscriptions

How Shopify Brands Grow Predictable Recurring Revenue

The BFCM Subscription Retention Blueprint: What Happens After the Sale Matters More
Subscriptions

The BFCM Subscription Retention Blueprint: What Happens After the Sale Matters More

Top Features Every Meal Subscription App Should Have
Product Features

Top Features Every Meal Subscription App Should Have

How to Use Quantity Based Bundles to Increase Sales and AOV
How To

How to Use Quantity Based Bundles to Increase Sales and AOV

Why E-commerce Bundling with Physical + Digital Subscriptions Is the Next Big Growth Strategy
Subscriptions

Why E-commerce Bundling with Physical + Digital Subscriptions Is the Next Big Growth Strategy

Holiday Gifting Meets Subscriptions: The Untapped Opportunity for eCommerce Brands
Subscriptions

Holiday Gifting Meets Subscriptions: The Untapped Opportunity for eCommerce Brands

The Ultimate Guide to Subscription Series on Shopify
Subscriptions

The Ultimate Guide to Subscription Series on Shopify

How to Reduce Churn in Shopify Subscriptions: 7 Proven Retention Strategies
How To

How to Reduce Churn in Shopify Subscriptions: 7 Proven Retention Strategies

How to Create a Shopify Loyalty Program in 7 Simple Steps
How To

How to Create a Shopify Loyalty Program in 7 Simple Steps

How to Choose the Best Loyalty and Rewards App for Your Shopify Store
How To

How to Choose the Best Loyalty and Rewards App for Your Shopify Store

9 Best Shopify Loyalty Apps to Increase Repeat Purchases
Loyalty & Rewards

9 Best Shopify Loyalty Apps to Increase Repeat Purchases

Top 7 Abandoned Cart Email Strategies to Recover Lost Sales in 2025
Subscriptions

Top 7 Abandoned Cart Email Strategies to Recover Lost Sales in 2025

Increase AOV with Subscription Upsells and Cross-Sells—Now Built Into Easy Subscriptions
Product Features

Increase AOV with Subscription Upsells and Cross-Sells—Now Built Into Easy Subscriptions

Smart Subscriptions Start with Smarter Insights: Inside the Analytics of Easy Subscriptions
Product Features

Smart Subscriptions Start with Smarter Insights: Inside the Analytics of Easy Subscriptions

The State of E-commerce Customer Loyalty and Rewards in 2025
Loyalty & Rewards

The State of E-commerce Customer Loyalty and Rewards in 2025

Integrating Gamification into Your Shopify Subscriptions App: Tools & Tips
Product Features

Integrating Gamification into Your Shopify Subscriptions App: Tools & Tips

How to Migrate from Subscription Plus to Easy Subscriptions: A Complete Guide for Shopify Store Owners
Migration

How to Migrate from Subscription Plus to Easy Subscriptions: A Complete Guide for Shopify Store Owners

Easy Subscriptions Earns ‘Built for Shopify’ Badge
Product Features

Easy Subscriptions Earns ‘Built for Shopify’ Badge

Easy Subscriptions vs. Recharge: The Best Choice for Shopify Stores in 2026
Product Features

Easy Subscriptions vs. Recharge: The Best Choice for Shopify Stores in 2026

Why Post-Purchase Marketing is Critical for Subscription Success on Shopify
Subscriptions

Why Post-Purchase Marketing is Critical for Subscription Success on Shopify

2025 Guide: Launching a Strong Subscription Business
Subscriptions

2025 Guide: Launching a Strong Subscription Business

The Purr-fect Business Model: Selling Cat Food Subscriptions with Shopify
Subscriptions

The Purr-fect Business Model: Selling Cat Food Subscriptions with Shopify

Beauty Subscription Boxes : A Beginner’s Guide for Store Owners
Subscriptions

Beauty Subscription Boxes : A Beginner’s Guide for Store Owners

Transforming Your Experience: A Sneak Peek into Our Latest Features on the Easy Subscriptions app
Product Features

Transforming Your Experience: A Sneak Peek into Our Latest Features on the Easy Subscriptions app

The Rise of Meal Kits: Why Food Subscription Boxes Are So Popular
Subscriptions

The Rise of Meal Kits: Why Food Subscription Boxes Are So Popular

How and Why to Integrate Easy Subscription App with AiTrillion Loyalty App
Loyalty & Rewards

How and Why to Integrate Easy Subscription App with AiTrillion Loyalty App

How to Start a Subscription Box Business: A Step-by-Step Guide
How To

How to Start a Subscription Box Business: A Step-by-Step Guide

How to Increase Customer Acquisition with Subscription Plans for Sanitary Pads on Shopify
How To

How to Increase Customer Acquisition with Subscription Plans for Sanitary Pads on Shopify

Shopify Payment Gateways for Subscription Businesses
Subscriptions

Shopify Payment Gateways for Subscription Businesses

Free Migration from Yotpo Subscriptions to Easy Subscriptions
Migration

Free Migration from Yotpo Subscriptions to Easy Subscriptions

Total Cost of Ownership in E-commerce: Why Brands Are Turning to Subscription Models
Subscriptions

Total Cost of Ownership in E-commerce: Why Brands Are Turning to Subscription Models

How to cancel Shopify subscription and what to do instead
How To

How to cancel Shopify subscription and what to do instead

Step-by-Step Guide to Set up Subscriptions to Your Shopify Store
Subscriptions

Step-by-Step Guide to Set up Subscriptions to Your Shopify Store

Product Bundling: The Proven Way to Scale Shopify Subscription Sales
Product Features

Product Bundling: The Proven Way to Scale Shopify Subscription Sales

E-commerce Trends for 2025: The Best Loyalty and Rewards App for Shopify
Loyalty & Rewards

E-commerce Trends for 2025: The Best Loyalty and Rewards App for Shopify

Annual Recurring Revenue: Why It Matters and How Easy Subscriptions Can Maximize It
Subscriptions

Annual Recurring Revenue: Why It Matters and How Easy Subscriptions Can Maximize It

Subscription VS One-Time Purchase: Why Subscriptions Are the Key to Shopify Store Growth in 2025
Subscriptions

Subscription VS One-Time Purchase: Why Subscriptions Are the Key to Shopify Store Growth in 2025

From Setup to Success: A Complete Guide to Easy Subscriptions for Shopify
Subscriptions

From Setup to Success: A Complete Guide to Easy Subscriptions for Shopify

Increasing Average Order Value with Shopify Subscription Boxes
Subscriptions

Increasing Average Order Value with Shopify Subscription Boxes

Increase Customer Retention with the Best Shopify Subscription App
Subscriptions

Increase Customer Retention with the Best Shopify Subscription App

The Ultimate Guide to Selecting the Perfect Subscription Billing Software
Subscriptions

The Ultimate Guide to Selecting the Perfect Subscription Billing Software

Get Your Subscription Model Ready for the 2024 Holiday Rush: BFCM Success Tips
Subscriptions

Get Your Subscription Model Ready for the 2024 Holiday Rush: BFCM Success Tips

How Shopify Subscription Apps Streamline Recurring Billing and Boost Profitability
Subscriptions

How Shopify Subscription Apps Streamline Recurring Billing and Boost Profitability

The Benefits of Subscription Management for Small Businesses
Subscriptions

The Benefits of Subscription Management for Small Businesses

7 Tips for Maximizing Revenue with the Easy Subscription App
Subscriptions

7 Tips for Maximizing Revenue with the Easy Subscription App

Unlimited Emails: Revolutionizing Email Marketing with Easy Subscription
Product Features

Unlimited Emails: Revolutionizing Email Marketing with Easy Subscription

No Transaction Fees: How Easy Subscription Stands Out as the Best Shopify App Store
Product Features

No Transaction Fees: How Easy Subscription Stands Out as the Best Shopify App Store

Exploring the Benefits of Opting for a Yearly Subscription
Subscriptions

Exploring the Benefits of Opting for a Yearly Subscription

Unlocking the Potential of Tiered Pricing: A Game-Changer for Your Business
Subscriptions

Unlocking the Potential of Tiered Pricing: A Game-Changer for Your Business

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