AI-powered, Human-reviewed.
20–40%
of subscription churn is passive — caused by failed payments, not customer decisions
40–70%
of failed payments recovered with well-configured dunning — vs 0–10% without it
$129B
in subscription revenue projected to be lost to failed payments in 2025 globally
The Problem
Passive churn is silent. And it's expensive
When a customer's card is declined — expired card, insufficient funds, bank error — their subscription doesn't just pause. It cancels. The customer wanted to stay. The payment just failed.
Most merchants never know it's happening until the revenue is already gone. Once lost, only ~5% of cancelled subscribers ever resubscribe.
20–40%
of all churn is passive — preventable if caught in time
Failed payment
= lost revenue and a lost customer who didn't choose to leave
~5% return rate
once cancelled, almost no subscribers come back — prevention is everything
No system
= zero visibility into how much passive churn is quietly draining your business
How It Works
The full recovery cycle, automated
Easy Subscriptions handles every step from failed payment to recovered revenue — no manual follow-up, no spreadsheets.
Smart Retry Logic
Failed payments are retried multiple times at optimized intervals — giving temporary issues time to resolve before the subscription is cancelled.
Customer Email Notifications
Automated, timed emails alert customers the moment a payment fails. Clear, friendly messages direct them to fix the issue before cancellation.
Self-Serve Payment Portal
Customers update card details themselves via a direct link — no login required, no support ticket, no friction. Full self-service recovery.
Recovery Dashboard
Track every failed payment, retry, and recovered charge in one place. See recovery rate, revenue restored, and active delinquencies at a glance.
Side by Side
With vs. without dunning
See what changes when you stop handling failed payments manually and let Easy Subscriptions automate the full recovery cycle.
| Feature | Without Dunning | With Easy Subscriptions |
|---|---|---|
| Failed payment handling | Manual follow-up or nothing | Automatic smart retry |
| Customer notification | None, or slow manual email | Automated email sequence |
| Payment update | Customer must contact support | Self-serve portal, no login needed |
| Revenue recovery rate | 0–10% | 40–70% |
| Time spent | Hours per week | Zero |
The Data
Most churn is preventable
The majority of subscription businesses assume customers cancel by choice. In reality, up to 40% leave because of a failed payment — not dissatisfaction.
That’s revenue you’ve already earned, from customers who want to keep paying you. Dunning management captures it back automatically.
- Passive churn (~30%) failed payments, preventable
- Active churn (~70%) — customer decided to cancel
Frequently Asked Questions
Everything you need to know before you install.
What is dunning management in Shopify subscriptions?
Dunning management is the automated process of recovering failed subscription payments on Shopify. When a payment fails, the system retries the charge, notifies the customer, and prompts them to update their payment method — all without manual intervention.
How does Easy Subscriptions retry failed payments?
Easy Subscriptions uses smart retry logic that attempts the failed charge multiple times at optimized intervals. This gives temporary failures — like a short-term insufficient funds issue — time to resolve before the subscription is cancelled.
Can customers update their payment method themselves?
Yes. Easy Subscriptions includes a self-serve payment update portal. Customers receive a direct link in the notification email and can update their card details without logging in or contacting support.
How much revenue can dunning management recover?
Well-configured dunning systems recover 40–70% of failed subscription payments. Without any dunning in place, recovery rates are typically 0–10%. The difference compounds fast — especially for stores with a growing subscriber base.
What happens when a payment fails on a Shopify subscription?
Without dunning management, a failed payment typically ends the subscription. With Easy Subscriptions, the system immediately begins the recovery process: retrying the payment, emailing the customer, and directing them to update their details.
Is dunning management included in the free plan?
Yes. Dunning management is included with Easy Subscriptions' free install. There's no separate tier or add-on required to access automatic payment retries, email notifications, and the recovery dashboard.
