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✦ Shopify Loyalty Program

The Shopify Loyalty Program That Keeps Customers Coming Back

Turn one-time buyers into loyal advocates — with points, VIP tiers, and referrals built right into your Shopify store. No ads needed.

1,000+ Shopify Merchants
95% Profit Boost Potential
Cheaper to Retain
Create a subscription group
5–25× More expensive to acquire a new customer vs. retaining one
95% Profit boost from just a 5% increase in customer retention
67% More spend from loyal customers vs. new ones
Lower churn rate for subscribers enrolled in loyalty programs
Why It Matters

Retention is the Real Growth Strategy

Every dollar spent on ads goes up in smoke when customers don't come back. A loyalty program converts the customers you already have into a compounding asset.

Lower acquisition costs  — Word-of-mouth referrals from loyal members bring new customers at zero ad spend

Higher order values   — VIP tier members spend more per order, every single time.

Reduced churn  — Subscribers with active points churn at half the rate of those without loyalty benefits.

What's Included

Everything to Run a World-Class Loyalty Program

No coding. No duct-tape integrations. Everything you need to reward customers, reduce churn, and grow revenue — in one Shopify app.

Points & Rewards

Customers earn points on every order automatically. Set your own earning rate and let shoppers accumulate value with every purchase.

VIP Tiers

Three escalating tiers — Silver, Gold, and Diamond — unlock bigger perks as customers spend more. The more they buy, the more they get.

Referral Program

Reward customers who bring new buyers to your store. Word-of-mouth acquisition built right into your loyalty stack.

Coupon Redemption

Let customers convert their points into discount codes at checkout. Simple, satisfying, and proven to drive repeat purchases.

Tiered Discounts

Automatically apply discounts based on a customer's loyalty tier. No manual coupon codes. No friction.

Flexible Embedding

Drop the loyalty widget anywhere in your store — product pages, the cart, a dedicated rewards page. Full control over placement.

How It Works

Live in 3 Simple Steps

01
Install & Customize
Go live in minutes — pick your earning rules, tier names, and widget placement with no code required. Your brand, your rules.
02
Set Earning Rules
Define how customers earn points: on orders, referrals, sign-ups, or any custom action you choose. Fully configurable.
03
Watch Revenue Grow
Customers come back to earn and redeem — and your retention metrics follow. It runs on autopilot once it's set up.
VIP Program

Reward Your Best Customers

Give your highest-value customers a reason to keep climbing. Three tiers, escalating perks, zero complexity.

tag Tier 1 + + + +

Silver

Entry: First Purchase

  • Points on every order
  • Birthday reward
  • Basic coupon redemption
  • Access to referral program
tag Tier 2 — Most Popular + + + +

Gold

Entry: 500 Points

  • All Silver perks
  • Early access to new products
  • Bonus points on orders
  • Priority customer support
tag Tier 3 + + + +

Diamond

Entry: 1,500 Points

  • All Gold perks
  • Free shipping on all orders
  • VIP dedicated support
  • Exclusive member-only offers
Built for Shopify Subscriptions

Loyalty × Subscriptions = LTV on Autopilot

Every recurring order automatically earns points, giving subscribers a tangible reason to stay active month after month. No extra setup. No separate app. It all works together out of the box.

Explore Subscription Features
Lower Churn Rate
+67% Avg. Order Value
Points Cycles
Auto Setup Required

Monthly Repeat Purchase Rate

Pricing

Start Free, Scale as You Grow

Every plan includes core loyalty features. Upgrade only when your order volume demands it.

Free to install
Starter
Upto 100 Monthly Orders
Features
  • Use all Loyalty features for FREE
  • Earn and Redeem Points
  • Membership Tiers
  • Referral Program
  • Nudges (on-site content) & Landing page
  • Embed points on product & account pages
  • Email and SMS Notifications
  • Email and Chat Support
Get Started
$9 /month or $97.20/year and save 10%
Standard
Upto 1000 Monthly Orders
Features
  • Earn and Redeem Points
  • Membership Tiers
  • Referral Program
  • Nudges (on-site content) & Landing page
  • Embed points on product & account pages
  • Email and SMS Notifications
  • Email and Chat Support
  • Dedicated Customer Success Manager
15-day free trial Get Started
$29 /month or $313.20/year and save 10%
Pro
Upto 10000 Monthly Orders
Features
  • Earn and Redeem Points
  • Membership Tiers
  • Referral Program
  • Nudges (on-site content) & Landing page
  • Embed points on product & account pages
  • Email and SMS Notifications
  • Email and Chat Support
  • Dedicated Customer Success Manager
15-day free trial Get Started
$99 /month or $1,069.20/year and save 10%
Advanced
Upto 100000 Monthly Orders
Features
  • Up to 5,000 orders/mo
  • Earn and Redeem Points
  • Membership Tiers
  • Referral Program
  • Nudges (on-site content) & Landing page
  • Embed points on product & account pages
  • Email and SMS Notifications
  • Email and Chat Support
  • Dedicated Customer Success Manager
15-day free trial Get Started
Integrations

Works With Your Existing Stack

No need to rip out your current tools. Plug-and-play connections to the apps you already use — no developer needed.

Judge Me
Klaviyo
Omnisend
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Frequently Asked Questions

Everything you need to know before getting started.

Talk to our team
Does Shopify have a built-in loyalty program?

No. Shopify does not include a native loyalty program. Merchants need a third-party app to add points, tiers, and referrals to their store. Easy Subscriptions fills that gap with a full-featured loyalty program built specifically for Shopify.

Is Easy Subscriptions' loyalty program free?

Yes. The Starter plan is completely free and supports up to 200 orders per month, including points, rewards, and the basic widget. Paid plans start at $19/month as your store grows.

Can customers earn points on subscription orders?

Yes. Every recurring subscription order automatically earns points. There's no manual configuration needed — it works the moment you enable the loyalty program alongside your subscription setup.

How do VIP tiers work?

Customers move through three tiers — Silver, Gold, and Diamond — based on the points they accumulate. Each tier unlocks additional perks automatically. Tier status updates in real time as customers hit each threshold.

Can I customize the loyalty widget to match my brand?

Yes. You can customize colors, fonts, labels, and placement to match your store's design. The widget can be embedded on any page — product pages, the cart, or a standalone rewards page.

Does the loyalty program work with Shopify POS?

Yes. Easy Subscriptions' loyalty program is compatible with Shopify POS, so customers can earn and redeem points whether they shop online or in person.

How do I migrate my existing loyalty program?

You can import your existing customer point balances via CSV. Our support team handles migrations for Standard plans and above — reach out after installing and we'll walk you through the process.

Get Started Today

Launch Your Loyalty Program in Minutes

Install in minutes, start rewarding customers today, and keep them coming back on autopilot. No credit card required.

Install Free on Shopify

Starter plan is free forever · No credit card · Cancel anytime

color: '#8a30ff', // ← green star Subscription Audit
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