An Alternative To Loop Subscriptions

Loop vs Easy Subscriptions: Which App Wins for Your Shopify Store?

When comparing Loop with other subscription apps, Shopify brands typically weigh transaction fees, the cost of the entry paid plan, and how much subscription revenue the app takes as the store scales. Here's how Easy Subscriptions performs across the areas that matter most.

Both apps cover the core subscription mechanics of recurring billing, build-a-box bundles, cancellation flows, dunning, and a customer portal. The differences show up in the percentage fee on every order, the price of the first paid tier, and how much of your growth stays with you.

What a 1% fee actually costs

A store processing 500 subscription orders at a $50 average order value moves $25,000/month in subscription revenue.

• On Loop Starter: $99 plan fee + $250 in transaction fees = $349/month
• On Easy Subscriptions Growth: $39/month, with 0% transaction fees

That's roughly $310/month, or $3,720/year, that stays in the business instead of leaving as a percentage cut.

Where Loop is genuinely stronger

Loop has a strong track record, holding 5.0 stars across more than 750 reviews, with merchants regularly citing responsive onboarding, polished widget customization, and a genuinely well-built customer portal. Its gamified subscriber journeys, rewards system, and personalized upsell profiles are more developed than most apps in the category, and the Pro tier includes user permissions, account logs, and Admin/Storefront APIs that larger operations often need. For an enterprise brand with a big team and complex requirements, that depth is real and worth paying for.

Where Easy Subscriptions is stronger

The percentage fee is the difference that compounds. Loop's 1.0% on Starter applies to every subscription order, and the only way to reduce it is to move to a $399/month plan. Easy Subscriptions charges 0% at every tier, including free, and prices by order volume instead. Bundles, dunning, cancellation management, and fallback products arrive at $39/month rather than $99/month plus a cut of revenue. For most growth-stage DTC brands, that combination costs less and unlocks more, sooner.

Built for Shopify, Not Metered by Transaction

Easy Subscriptions charges 0% transaction fees at every level, including free, so the cost of running the app doesn't change based on how much revenue flows through it. Loop's fee structure works differently: 1.0% per transaction on the $99/month Starter plan, dropping to 0.75% on the $399/month Pro plan. The fee never disappears, it just gets smaller the more you pay to shrink it. At $50,000/month in subscription revenue, that gap is the difference between $39 and roughly $599 a month.

Migrating from Loop

Switching subscription platforms is the single biggest hesitation merchants have, and it's a reasonable one, since a checkout mistake, saved payment token, or lost order history can disrupt the store and its customers. Easy Subscriptions' migration is handled with no downtime for the store or customers, typically completes within 3–7 business days, and moves active contracts, payment tokens across all gateways, grandfathered pricing, discount codes, order history, and integrations. Free migration isn't treated as a premium add-on reserved for higher-tier plans.

Who Should Actually Choose Loop

To be direct about it: Loop isn't the wrong choice for every merchant. If you're an enterprise brand that needs user permissions, account logs, and full Admin/Storefront API access, and you value Loop's gamified rewards and subscriber journey tooling specifically, the Pro plan delivers genuine depth. For a store where a 0.75% fee is a rounding error against the value of a dedicated CSM and a Slack channel, staying put can be entirely reasonable.

Who Should Choose Easy Subscriptions

For the much larger group of Shopify merchants brands launching subscriptions for the first time, growth-stage DTC stores, and anyone who wants bundles, dunning, and retention tools without paying a percentage on every order Easy Subscriptions offers the more efficient path. 0% transaction fees at every tier, a $39/month entry plan instead of $99 plus fees, 24/7 support that isn't tier-gated, and a migration process designed to remove the risk of switching.

Subscription revenue is supposed to improve your margins. A model where a slice of every order leaves the business, and reducing that slice costs $300 more a month, works against that as you grow. A flat, order-based model with 0% fees from day one doesn't.