AI-powered, Human-reviewed.
Built for Indian Shopify stores
Recurring billing, the way India actually pays
Shopify Payments isn't available in India. Easy Subscriptions is — with native Razorpay, Cashfree and PayU support, including UPI AutoPay, so you can run subscriptions without a workaround.
The problem
Most subscription apps assume you're on Stripe. You're not.
If you're selling on Shopify from India, the standard subscriptions playbook doesn't apply to you — and most app listings don't say so until you've already installed them.
The result: a fragile, hand-built Razorpay integration — or no subscriptions at all. Easy Subscriptions closes that gap out of the box.
Shopify Payments isn't listed as supported in India — full stop.
Indian merchants must route payments through a third-party gateway: Razorpay, Cashfree, or PayU.
UPI AutoPay is the dominant recurring billing method in India, and most global subscription apps don't support it at all.
The majority of Shopify subscription apps are built around Stripe, leaving Indian merchants with no straightforward path to recurring revenue.
Indian Gateways Supported
Pick the gateway you already use
Easy Subscriptions integrates natively with all three major Indian payment gateways — no custom development required.
UPI AutoPay
Razorpay
India's most widely used Shopify payment gateway, fully integrated with subscription management, mandate handling, and automated renewals.
UPI AutoPay
Cashfree
180+ payment modes with a plug-and-play Shopify integration that goes live in minutes, fast settlements, and RBI-authorised recurring billing.
Recurring Billing
PayU
Trusted by 5 lakh+ businesses in India. Slots straight into Easy Subscriptions for automated recurring billing without a line of custom code.
What's Included
Six features. All included. No add-ons.
Recurring subscriptions
Weekly, monthly or quarterly billing, charged automatically through Razorpay or Cashfree. No manual follow-up, no chasing customers.
UPI AutoPay
Customers authorise a mandate once at checkout. Every renewal auto-debits on schedule — zero friction for buyers, zero manual work for you.
Build-a-Box
Let customers curate their own subscription box — built for D2C food, beauty and health brands, working with Razorpay and Cashfree out of the box.
Dunning management
Failed payments retry automatically, with recovery emails sent on your behalf — reducing involuntary churn from payment failures.
Self-service portal
Customers pause, skip, swap or cancel their own subscription — no support ticket required, fewer emails for your team.
Loyalty & rewards
Reward subscribers with points on every renewal, lifting lifetime value and cutting churn without a separate loyalty app.
Setup
Shopify subscriptions with Razorpay, in three steps
No developer needed. Setup takes under 10 minutes.
02
Connect your gateway
Link your Razorpay, Cashfree or PayU account in the app settings and enter your API credentials.
03
Go live
Create your first subscription plan, set the billing frequency, and start collecting recurring payments.
Why not build it yourself?
Easy Subscriptions + Razorpay vs. a manual integration.
| Feature | Easy Subscriptions | Manual integration |
|---|---|---|
| Setup time | < 10 minutes | Dev cost + upkeep |
| Management dashboard | Full dashboard | Build yourself |
| Self-service portal | Included | Not included |
| Dunning / failed-payment recovery | Automated | Manual |
| Pause / skip / swap | One click | Custom dev required |
| Loyalty & rewards | Built in | Not included |
| Cost | Free to install | Dev cost + upkeep |
Merchants on the platform
Indian merchants running on Easy Subscriptions
"We were losing customers because Shopify Payments doesn't work in India. Easy Subscriptions connected with Razorpay in under 10 minutes — our monthly subscription revenue went from ₹0 to ₹2.8 lakh in 3 months, without a single developer."
"We tried building a custom Cashfree integration — it took 6 weeks and still broke on renewals. Easy Subscriptions had us live in one afternoon. UPI AutoPay mandates work perfectly; our renewal rate is now 87%."
"The Build-a-Box feature is exactly what our customers wanted. They curate their own wellness kit, pay via UPI, and it auto-renews every month. Churn dropped 34% in the first 60 days."
Who it's built for
Which Indian businesses can use
Easy Subscriptions?
Any D2C brand selling something people buy repeatedly. If your customers reorder it, it can be a subscription.
Education
Monthly learning kits, books, worksheets.
Home & Cleaning
Monthly household essentials, eco-friendly products.
Frequently Asked Questions
Does Easy Subscriptions work with Razorpay?
Yes. Easy Subscriptions natively integrates with Razorpay for recurring billing, UPI AutoPay, and full subscription management on Shopify, no custom development required.
Can I use UPI AutoPay for Shopify subscriptions in India?
Yes, through Razorpay or Cashfree. Customers authorise a UPI AutoPay mandate once at checkout, and every renewal is auto-debited on schedule, fully RBI-compliant.
Shopify Payments isn't available in India — what should I do?
Use a supported Indian payment gateway: Razorpay, Cashfree or PayU. Easy Subscriptions works with all three, so you don't need Shopify Payments at all.
Does Easy Subscriptions support Cashfree for subscriptions?
Yes. Cashfree is fully supported — accept UPI, cards, net banking and wallets through Cashfree, including UPI AutoPay mandates.
Is Easy Subscriptions free for Indian merchants?
It's free to install. You only pay once you're generating subscription revenue, no upfront cost, no monthly fee to get started.
Can Indian D2C brands use Easy Subscriptions for subscription boxes?
Yes. The Build-a-Box feature lets customers curate their own subscription box, works with Razorpay and Cashfree, and is ready to use from the day you install the app.
