AI-powered, Human-reviewed.
5×
More expensive to acquire a new customer than to retain one
Bain & Company
+95%
Profit increase from just a 5% improvement in retention rate
Bain & Company
50%
Of all churn can be passive — failed payments, not decisions
Industry research
The Problem
Two Types of Churn. Both Kill Your MRR
Most apps only fix one side of the churn equation. Easy Subscriptions handles both — active and passive — in a single integrated app.
Active Churn
The Subscriber Decides to Leave
They click cancel. Driven by dissatisfaction, boredom, or finding a better alternative. Preventable with the right retention offer at the right moment.
Passive Churn
The Payment Fails. They Disappear
Expired card, insufficient funds, bank decline. The subscriber didn't choose to leave — they just lost access. Passive churn is silent and often ignored.
Retention Toolkit
Six Tools. One App. No Extra Fees
Every lever you need to reduce churn — built into Easy Subscriptions from day one.
Cancellation Flows
Intercept cancellations before they happen. When a subscriber clicks "cancel," show them a targeted offer based on their reason — a discount, a pause, a swap. Most cancellations are preventable with the right offer at the right moment.
~70%
of cancellations can be intercepted with the right retention flow
Explore cancellation flows
Win-Back Campaigns
Re-engage lapsed subscribers automatically. Trigger a personalized win-back sequence when someone cancels — with an offer tailored to why they left.
Learn more
Pause Instead of Cancel
Let subscribers pause for 1–3 months. Subscribers who feel in control cancel less — and paused subscribers come back. Can reduce permanent churn by up to 30%.
Learn more
Subscription Swap
Let subscribers swap products instead of cancelling. If they're tired of Product A, let them try Product B — without losing the subscription. Variety keeps subscribers engaged.
Learn more
Dunning Management
Automatically retry failed payments with smart timing logic. Send recovery emails before and after failed charges. Catch passive churn before the subscription lapses.
Full dunning details
Loyalty & Rewards
Reward long-term subscribers with points, discounts, or perks. Subscribers who feel valued cancel less. Loyalty integration turns your best customers into your stickiest ones.
Learn more
How It Works
Three Steps to Save a Subscription
Easy Subscriptions runs automatically in the background — no manual monitoring required.
Detect the Risk
Easy Subscriptions identifies at-risk subscribers automatically — failed payments, long order gaps, or a cancel click. You don't need to monitor anything manually.
Trigger the Right Response
The app automatically surfaces the right retention tool for each situation — a cancellation flow, a pause offer, a product swap, or a win-back campaign. Right message, right moment.
Save the Subscription
The subscriber stays. Revenue is protected. Everything happens automatically — no manual work required on your end.
Comparison
Easy Subscriptions vs The Rest
The only app that covers every major retention lever — active and passive churn — and is free to install.
| Feature | Easy Subscriptions | Recharge | Loop | Appstle |
|---|---|---|---|---|
| Cancellation Flows | ||||
| Win-Back Campaigns | ||||
| Pause Instead of Cancel | ||||
| Subscription Swap | ||||
| Dunning Management | ||||
| Loyalty Integration | ||||
| Free to Install | Free |
Frequently Asked Questions
Everything you need to know about subscription retention in Easy Subscriptions.
What is subscription retention management?
The set of tools and processes used to keep subscribers from cancelling or lapsing — including cancellation flows, win-backs, pause options, product swaps, failed payment recovery, and loyalty programs. The goal is to reduce churn and protect recurring revenue.
What's the difference between active and passive churn?
Active churn is a deliberate cancellation. Passive churn is when a subscription lapses because a payment fails — the subscriber didn't choose to leave. Passive churn can account for up to 50% of total churn, making it just as important to address.
How do cancellation flows work on Shopify?
When a subscriber clicks "cancel," Easy Subscriptions intercepts that action and presents a targeted retention offer — a discount, a pause, a swap, or a simple prompt. The offer can be customized based on the cancellation reason the subscriber selects.
Can I pause subscriptions instead of cancelling?
Yes. Easy Subscriptions lets subscribers pause for a set period instead of cancelling. Subscribers who feel in control cancel less permanently — and paused subscribers typically return when the pause ends.
How does Easy Subscriptions recover failed payments?
Built-in dunning management handles everything: automatic payment retries with smart timing, pre-failure card expiry alerts, and recovery email sequences triggered after a failed charge. No manual intervention required.
Is retention management free on Easy Subscriptions?
Yes. Easy Subscriptions is free to install on Shopify. All retention tools — cancellation flows, win-backs, pause options, subscription swaps, dunning management, and loyalty integration — are included with no separate monthly fee.
