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Loyalty programs are a way for Shopify store owners to make more money. Customers in these programs spend a lot more than customers. On average they spend 67 percent more. Customers who come back to buy again bring in 115 percent revenue than those who do not use loyalty programs.
There are loyalty program apps for Shopify. In fact there are hundreds of them, in the Shopify App Store. This makes it hard to choose the one. We looked at 9 popular loyalty program apps. We did this so you can make an smart choice.
Why Loyalty Programs Matter for Shopify Stores
The numbers are hard to ignore:
- Repeat customers spend 67% more per order than new customers
- Loyalty programs deliver an average 4.8x ROI, with members spending 12-18% more per transaction
- It costs 5 to 25x more to acquire a new customer than to retain an existing one
- A 5% increase in retention can boost profits by 25-95%
- 84% of consumers say they’re more likely to stay loyal to a brand that offers a loyalty program
In 2026, a loyalty program is no longer a “nice to have” it’s a core growth lever for any Shopify store focused on sustainable revenue.
The Top 9 Shopify Loyalty Apps (2026 Edition)
Before diving into the detailed breakdown of each app, here’s a quick side-by-side comparison of the top Shopify loyalty solutions:
| # | App | Rating | Pricing | Best For |
| 1 | Easy Loyalty & Rewards | 5.0 ⭐ | $9 – $99 | Fast, no-code loyalty program setup |
| 2 | AiTrillion | 4.8 ⭐ | $19 – $99 | All-in-one loyalty, email, and automation |
| 3 | Rivo: Loyalty & Referrals | 4.9 ⭐ | $49 – $499 | Custom-branded loyalty programs |
| 4 | Smile.io | 4.9 ⭐ | $49 – $999 | Fast setup and reliable features |
| 5 | Okendo | 4.9 ⭐ | $19 – $199 | Brands combining loyalty and reviews |
| 6 | Loloyal Loyalty Popup | 4.6 ⭐ | $19 – $299 | Lightweight loyalty setup |
| 7 | Growave | 4.6 ⭐ | $49 – $499 | All-in-one marketing tools |
| 8 | Joy Loyalty & Rewards | 4.9 ⭐ | $24.99 – $499 | Omnichannel retailers, fashion and beauty brands |
| 9 | Yuko Loyalty Rewards | 4.8 ⭐ | $12 – $199 | Small stores looking for simple loyalty |
Also Read:
1. ECA: Easy Loyalty Rewards
Best for: Fast no-code loyalty setup for small to mid-sized Shopify stores
Rating: 5.0 | Price: $9-$99/month | Free Plan: No (free trial available)
ECA: Easy Loyalty & Rewards is built by Easy Commerce Apps and is the sister app to Easy Subscriptions. It’s designed for Shopify merchants who want a fully functional loyalty program running in minutes no developer required.
Key Features:
- Points-based rewards for purchases, signups, and referrals
- VIP tiers and milestone perks (fully automated)
- Customizable loyalty widget to match your brand
- Automated discount redemptions and point expiration
- Unified loyalty across product pages, cart, thank-you pages, and custom rewards pages
- Powerful analytics dashboard to track customer engagement
Pros:
- Extremely fast setup no coding needed
- Clean, intuitive dashboard
- Tight integration with Easy Subscriptions (great for subscription stores)
- Responsive support team
- Affordable entry price at $9/month
Cons:
- Newer app (launched December 2024) smaller review base than legacy competitors
- No free plan (free trial only)
- Advanced analytics on higher tiers
2. AiT Loyalty Rewards & WhatsApp
Best for: All-in-one marketing automation with loyalty built in
Rating: 4.8 | Price: $19-$99/month | Free Plan: No
AiTrillion is a comprehensive marketing platform that bundles loyalty, email marketing, reviews, web push, and more into a single app. If you’re tired of managing 5 different tools, this is worth a look.
Key Features:
- 18+ earning actions (purchases, referrals, reviews, social shares, birthdays, and more)
- Customizable VIP tiers with early access and exclusive perks
- Omnichannel loyalty earn and redeem points online and in-store (POS)
- AI-powered analytics to track customer behavior, ROI, and campaign performance
- Integrations with Klaviyo, Recharge, and other major Shopify apps
Pros:
- Replaces multiple apps with one subscription
- Strong omnichannel capabilities
- AI analytics dashboard is genuinely useful
- Good value for the feature set
Cons:
- Can feel overwhelming for merchants who only need basic loyalty
- Interface has a learning curve
- Support quality can vary
3. Rivo: Loyalty Program, Rewards
Best for: Growing DTC brands that want developer flexibility and premium features
Rating: 4.9 | Price: $49-$499/month | Free Plan: No
Rivo has built a strong reputation among mid-market and high-growth Shopify brands. It integrates directly into Shopify’s infrastructure using theme app extensions that load under 100ms no legacy workarounds.
Key Features:
- Points programs, cashback, and VIP tiers with 8+ checkout extensions
- White-labeled referral pages with 20+ fraud prevention tools
- Unrestricted API access for developers
- Detailed analytics and ROI reporting
- Integrations with Klaviyo, Shopify POS, and more
Pros:
- Best-in-class developer experience
- Proven ROI results (e.g., HexClad generated $450K in referral revenue in 90 days)
- Month-to-month contracts, no long-term commitments
- White-glove onboarding on Plus plans
Cons:
- Expensive for small stores starts at $49/month
- Memberships product limited to Shopify Plus merchants
- Smaller install base than legacy competitors like Smile.io
4. Smile: Loyalty Rewards Program
Best for: Established brands that want a proven, widely trusted loyalty solution
Rating: 4.9 | Price: $49-$999/month | Free Plan: Yes
Smile.io is one of the most widely used Shopify loyalty apps, with over 4,000 reviews and a long track record. It’s built for brands that want a reliable, easy-to-manage program without heavy setup.
Key Features:
- Points-based rewards for purchases, signups, referrals, and social follows
- Multiple reward types: discounts, free shipping, free products
- VIP tier system with tiered perks for high-value customers
- Double-sided referral program
- Branded loyalty touchpoints: custom widgets and automated emails
- Integrations with Klaviyo, Yotpo, Judge.me, and more
Pros:
- Extremely easy to use fast setup
- Large integration ecosystem
- Free plan available (limited features)
- Strong brand recognition and trust
Cons:
- Gets expensive quickly paid plans start at $49/month and scale steeply
- Some key features (points expiry, VIP tiers) locked behind higher tiers
- More geared toward larger stores; small merchants may find it pricey for what they get
5. Okendo: Reviews & Loyalty
Best for: Established brands that want a proven, widely trusted loyalty solution
Rating: 4.9 | Price: $49-$999/month | Free Plan: Yes
Smile.io is one of the most widely used Shopify loyalty apps, with over 4,000 reviews and a long track record. It’s built for brands that want a reliable, easy-to-manage program without heavy setup.
Key Features:
- Points-based rewards for purchases, signups, referrals, and social follows
- Multiple reward types: discounts, free shipping, free products
- VIP tier system with tiered perks for high-value customers
- Double-sided referral program
- Branded loyalty touchpoints: custom widgets and automated emails
- Integrations with Klaviyo, Yotpo, Judge.me, and more
Pros:
- Extremely easy to use fast setup
- Large integration ecosystem
- Free plan available (limited features)
- Strong brand recognition and trust
Cons:
- Gets expensive quickly paid plans start at $49/month and scale steeply
- Some key features (points expiry, VIP tiers) locked behind higher tiers
- More geared toward larger stores; small merchants may find it pricey for what they get
6. Loloyal: Loyalty and Rewards
Best for: Established brands that want a proven, widely trusted loyalty solution
Rating: 4.9 | Price: $49-$999/month | Free Plan: Yes
Smile.io is one of the most widely used Shopify loyalty apps, with over 4,000 reviews and a long track record. It’s built for brands that want a reliable, easy-to-manage program without heavy setup.
Key Features:
- Points-based rewards for purchases, signups, referrals, and social follows
- Multiple reward types: discounts, free shipping, free products
- VIP tier system with tiered perks for high-value customers
- Double-sided referral program
- Branded loyalty touchpoints: custom widgets and automated emails
- Integrations with Klaviyo, Yotpo, Judge.me, and more
Pros:
- Extremely easy to use fast setup
- Large integration ecosystem
- Free plan available (limited features)
- Strong brand recognition and trust
Cons:
- Gets expensive quickly paid plans start at $49/month and scale steeply
- Some key features (points expiry, VIP tiers) locked behind higher tiers
- More geared toward larger stores; small merchants may find it pricey for what they get
7. Growave: Loyalty & Wishlist
Best for: Stores that want loyalty, reviews, wishlist, and UGC in one app
Rating: 4.6 | Price: $49-$499/month | Free Plan: No
Growave is an all-in-one Shopify marketing app that combines loyalty, reviews, wishlists, referrals, gift cards, and Instagram UGC galleries into a single platform. The value proposition is simple: fewer apps to manage.
Key Features:
- Loyalty points and VIP tiers
- Product reviews and photo reviews
- Wishlist functionality
- Referral program
- Instagram UGC galleries
- Shopify POS, Klaviyo, Shopify Flow, and TikTok Shop integrations
Pros:
- Replaces 4-5 separate apps
- Good value for stores that need all these features
- Strong Shopify Plus and Shopify Flow integration
- Solid omnichannel capabilities
Cons:
- 4.6 rating suggests some rough edges
- No free plan starts at $49/month
- Jack-of-all-trades approach means individual features may not be as deep as dedicated apps
- Can be complex to set up fully
8. Joy Loyalty Program & Rewards
Best for: Omnichannel retailers with both online and physical store locations
Rating: 4.9 | Price: $24.99-$499/month | Free Plan: Yes
Joy Loyalty has become a go-to for Shopify merchants who need seamless online-to-in-store loyalty. It synchronizes loyalty data across digital and physical touchpoints, making it ideal for retailers with a POS presence.
Key Features:
- Omnichannel loyalty: online store, mobile app, and Shopify POS sync
- Unlimited referrals with dual rewards
- Advanced campaign rule engine for granular program control
- Built-in email notifications and automation on all plans
- Customizable loyalty widget
Pros:
- Free plan available
- Excellent POS integration for omnichannel retailers
- Experienced support team that provides strategic guidance
- Competitive pricing for the feature set
- Strong 4.9 rating with 1,500+ 5-star reviews
Cons:
- Pricing structure can be confusing watch for per-order fees on some plans
- Advanced analytics require higher-tier plans
- Some merchants report the free plan is quite limited in practice
9. Yuko Loyalty and Rewards
Best for: Affordable loyalty + product reviews combo for growing stores
Rating: 4.8 | Price: $12-$199/month | Free Plan: No
Yuko Loyalty is a retention-focused app that combines loyalty points, VIP tiers, and product reviews in one platform. At $12/month entry pricing, it’s one of the most affordable options with a solid feature set.
Key Features:
- Points-based loyalty for purchases, signups, and reviews
- Flexible rewards: discounts, store credits, or free products
- VIP tiers to motivate higher spend
- Product and photo reviews integrated
- Customizable widgets across the storefront
Pros:
- Very affordable entry price ($12/month)
- Reviews + loyalty in one app
- Clean, easy-to-use interface
- Good for stores on a tight budget
Cons:
- No free plan
- Smaller app with fewer integrations than Smile.io or Rivo
- Less proven at scale better suited for small to mid-sized stores
- Fewer advanced features (e.g., limited referral customization)
Can Loyalty Apps Work with Shopify Subscriptions?
Yes and combining them is one of the smartest moves you can make for LTV.
Subscription customers are already your most valuable segment. They buy repeatedly, they’re predictable, and they’re easier to retain than one-time buyers. Adding a loyalty program on top of a subscription model creates a compounding retention effect: subscribers earn bonus points while one-time buyers receive incentives to subscribe.
Practically speaking, this means you can reward customers for every successful subscription renewal, offer milestone bonuses at 3, 6, or 12 months, and give double points for upgrading their plan or adding one-time items. Subscription-based Shopify stores already see $350-$800+ LTV compared to the average store’s $168 a loyalty program extends that even further by giving subscribers a financial and emotional reason to stay.
Easy Subscriptions integrates natively with ECA: Easy Loyalty Rewards, making it straightforward to run both from the same ecosystem. Merchants like Loomlux have used this combination to grow their average subscription length from 5 months to 8+ months without spending more on ads. If you’re running subscriptions on Shopify, pairing them with a loyalty app isn’t optional; it’s the most cost-effective growth lever available.
What to Look for in a Shopify Loyalty App
Not all loyalty apps are created equal. Here’s what actually matters when comparing options:
- Reward flexibility Can you reward purchases, reviews, referrals, birthdays, and social actions? Or just purchases? The more earning actions available, the more engagement you’ll drive.
- Integrations Your loyalty app needs to talk to your email platform (Klaviyo, Omnisend), your review app (Yotpo, Judge.me), and ideally your subscription app. Siloed loyalty data is wasted loyalty data.
- Pricing transparency Most apps price by monthly order volume. A free plan that covers 200 orders/month sounds great until you hit 1,000 orders and your bill jumps. Always map out costs at your expected scale.
- Ease of setup If you need a developer to launch, that’s a red flag for most small stores. Look for no-code setup with a clean dashboard.
- Analytics You need to know if your program is working. Look for member vs. non-member revenue comparison, redemption rates, and program ROI reporting.
- Customization Your loyalty widget should look like your brand, not a generic third-party plugin. Check widget customization options before committing.
Final Thoughts
There’s no single “best” Shopify loyalty app it depends on your store size, budget, and goals.
- Just starting out or on a tight budget? Go with ECA: Easy Loyalty Rewards ($9/month, fast setup).
- Need a free plan to test the waters? Try Smile.io or Joy Loyalty.
- Running a subscription business? ECA: Easy Loyalty Rewards + Easy Subscriptions is the most integrated combo.
- Want all-in-one marketing? AiTrillion or Growave replace multiple apps.
- Scaling fast and need developer flexibility? Rivo is the premium choice.
- Reviews + loyalty in one? Okendo or Yuko Loyalty are solid picks.
Whatever you choose, the data is clear: a well-run loyalty program pays for itself. The best time to launch one was yesterday. The second best time is now.
