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Case Studies Meet the Most Trusted Nutrition Brand:1 Percent Fitness
Food & Beverages Food & Beverages

Meet the Most Trusted Nutrition Brand:1 Percent Fitness

1 Percent Fitness Subscription Results

50%+
Increase in subscription revenue
200+
Subscription disruptions resolved

Outdated Infrastructure

Their existing fitness subscription model lacked the flexibility and innovation needed to match customer expectations.

Subscription Disruptions

Their previous subscription app had major billing issues, which led to over 200 disrupted contracts resulting in churn and customer dissatisfaction.


What They Actually Needed

  • Fallback logic to handle missed meal selections without losing a customer
  • A way to ditch boring preset bundles because not everyone wants the same meals
  • Order tagging to streamline fulfillment workflows
  • Seamless Zapiet integration for local deliveries
  • A storefront designed with subscriptions at the core, not just tacked on

The Solution

Following a thorough analysis of the difficulties 1 Percent Fitness was facing, our team carried out extensive market research to investigate potential solutions. It became clear that their unique operational and strategic requirements could not be fully satisfied by any subscription app now available on the market. As a result of this insight, we worked closely with the 1 Percent Fitness team to define the capabilities necessary for their business model and sketch out specific requirements.

The result was a fully customized version of the Easy Subscription app, designed exclusively to address their unique workflow, customer expectations, and long-term growth plans.

Automated recurring billing system with secure payment processing for subscription-based products

In just six months, 1 Percent Fitness underwent a total makeover with the introduction of this customized solution—1PercentEasySubscription—and a full migration to Shopify. The difficulties they previously encountered have been entirely overcome.


What happened next?

A total transformation in just six months.Lets see what their founder says about it

“What we were missing wasn’t just a feature or function  it was a partner who understood our subscription first mindset. That’s exactly what Easy Subscription brought to the table.”

Rob Molling, Founder, 1 Percent Fitness Store


Results & Impact

  • Increased Customer Engagement: Tailored subscription choices are now available to a larger spectrum of customers, from quickorder buyers to meticulous planners.
  • Operational Efficiency: By streamlining logistics and lowering friction, Zapiet integration freed up staff time.
  • GrowthReady Architecture: New product categories, subscription plans, and delivery guidelines can all be accommodated by the system.
  • Increased Retention & Satisfaction: Tailored choices like fallback and swap boost regularity and enjoyment.


Following a thorough analysis of the difficulties 1 Percent Fitness was facing, our team carried out extensive market research to investigate potential solutions. It became clear that their unique operational and strategic requirements could not be fully satisfied by any subscription app now available on the market. As a result of this insight, we worked closely with the 1 Percent Fitness team to define the capabilities necessary for their business model and sketch out specific requirements.

The result was a fully customized version of the Easy Subscription app, designed exclusively to address their unique workflow, customer expectations, and long-term growth plans.

In just six months, 1 Percent Fitness underwent a total makeover with the introduction of this customized solution—1PercentEasySubscription—and a full migration to Shopify. The difficulties they previously encountered have been entirely overcome.

1 Percent Fitness Visit Site

About

1 Percent Fitness Is Well Known For Offering Nutritious, Chef-prepared Meals Designed To Support Various Fitness Goals.

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