AI-powered, Human-reviewed.
A skincare brand left Yotpo, evaluated Recharge and Skio, and rebuilt their subscription program on Easy Subscription. Subscription orders grew 140% week over week.
| “We didn’t want to migrate twice. We wanted a partner who would set this up properly the first time, and stay involved as we scaled.” |
| The Short Version |
Glow Jar Beauty Inc. is a Shopify skincare brand selling cleansers, serums, exfoliants, sunscreens, and body oils. Their customers buy on rituals, not one-off purchases, which makes subscriptions a natural fit.
Their previous tool, Yotpo Subscriptions, was being shut down. They needed a replacement that could handle the migration cleanly and give them room to grow afterward.
After looking at Recharge, Skio, Appstle, and Seal, Glow Jar moved their program to Easy Subscription. Subscriptions now drive 54% of total revenue, returning customer rate sits at 69.27%, and weekly subscription order volume grew 140% during scale-up.
The Problem
When Yotpo announced it was sunsetting subscriptions, every brand on the platform was forced to find a replacement on a deadline. Glow Jar reviewed the main alternatives. Each had a real issue:
Recharge: Strong feature set, but priced as a percentage of subscription revenue. The fee gets heavier as the program grows, and migration is mostly a self-serve checklist.
Skio: Modern interface, but the subscription logic treats skincare the same as coffee or supplements. Migration support is templated.
Appstle: Affordable at the entry tier, but features are gated by plan. Brands hit walls right when subscriptions start working.
Yotpo (legacy): Sunsetting. Active subscribers at risk. No path forward.
Glow Jar wanted three things: a team that would own the migration, subscription logic that matched how skincare is actually used, and a vendor who would stay involved after launch.
The Solution
1. Fully Managed Migration from Yotpo
The Easy Subscription team handled the migration end to end. Customer records, billing cycles, active plans, and payment tokens transferred without subscriber churn during cutover. There was no documentation dump or self-serve checklist.
2. Skincare-Aligned Frequency Logic
Cleansers, serums, sunscreens, and body oils all run out at different rates. Easy Subscription let Glow Jar configure 30, 45, and 60 day cycles per product and per ritual. Recharge and Skio treat this as an afterthought.
3. Subscribe-and-Save Built Into the Brand Experience
The widget was styled natively to Glow Jar’s product pages instead of dropping in as a templated third-party block. Discounted recurring pricing converted browsers into subscribers without UX friction.
4. Automated Billing and Self-Service Portal
Customers can pause, skip, swap products, and shift frequency without contacting support. Support tickets dropped. Retention improved.
5. A Partner, Not a Platform
Most subscription apps ship the software and step back. Easy Subscription stayed involved, building features the merchant requested, optimizing flows, and treating the relationship as a partnership instead of a license.
| Easy Subscription vs. The Rest |
How Easy Subscription compares against the apps Glow Jar evaluated and rejected:
| Capability | Easy Subscription | Recharge | Skio | Appstle / Yotpo |
| Hands-on, white-glove migration | Included | Self-serve | Self-serve | Limited |
| Skincare-aligned frequency logic | Native | Generic | Generic | Generic |
| No revenue share, transparent pricing | Yes | % of sales | % of sales | Tiered limits |
| Native Shopify Checkout integration | Yes | Yes | Yes | Varies |
| Custom subscription widget styling | Full control | Templated | Templated | Restricted |
| Customer self-service portal | Full | Full | Full | Basic |
| Dedicated success manager | Included | Enterprise+ | Enterprise+ | Rare |
| Roadmap influence for merchants | Yes | No | Limited | No |
| Future-proof (vendor stability) | Strong | Strong | Funded | Yotpo sunsetting |
Glow Jar evaluated all four. The decision was straightforward.
The Results
Within months of cutover, Glow Jar’s subscription program became the primary growth driver of the business.
54% of total revenue now comes from subscriptions, well above the 30 to 40% range most beauty brands plateau at on Recharge or Skio.
CA$14.7K generated through the Easy Subscription channel during early adoption.
140% week over week growth in subscription orders during the scale-up phase.
Generated a 69.27% returning customer rate across the entire customer base.
CA$485K+ in total sales with subscriptions doing the heaviest lifting.
5.05% conversion rate with average order value at CA$133+.
| “What made the difference was the level of involvement. They handled the migration, then helped us optimize the program after launch.” |
Why This Matters for Skincare Brands on Shopify
Brands still on Yotpo are out of time. Brands on Recharge are paying revenue share on growth they generated themselves. Brands on Skio or Appstle are running generic subscription logic on a category that needs precision.
Skincare is a ritual category. Customers don’t buy a serum once. They build it into a routine. The subscription tool has to match that behavior, or the program leaks revenue at every renewal.
Easy Subscription was built for this category.
| Migrate to Easy Subscription |
Book a migration call. We will audit your current subscription stack, project the recurring revenue lift, and handle the migration end to end. We support migrations from Yotpo, Recharge, Skio, Appstle, and Seal.
No revenue share. Flat, predictable pricing.
Easy, fully managed migration service. Subscriber data, billing cycles, and payment tokens transferred without churn at cutover.
Skincare-native logic. Frequency, bundling, and rituals modeled correctly.
Real partner support. Dedicated success manager, roadmap influence, and direct access to the team.
Glow Jar grew subscription revenue to 54% of total sales. Your brand can do the same.
