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An Alternative to Subi Subscriptions

Compare Easy Subscriptions and Subi on transaction fees, native bundling, and analytics—see what it costs to grow when fees don't shrink until you upgrade.

Subi vs Easy Subscriptions: Which App Wins for Your Shopify Store?

When comparing Subi with other subscription apps, Shopify brands typically weigh transaction fees, native feature access, and how much it costs to unlock analytics and bundling. Here's how Easy Subscriptions performs across the areas that matter most.

Both apps cover the core subscription mechanics of recurring billing, product swaps, and a customer portal. The differences show up in transaction fees, what's gated behind higher plans, and how much you can do without a second app.

Easy Subscriptions vs Subi Subscriptions: Pricing Comparison

ComparisonEasy SubscriptionsSubi
Starting priceFreeFree
Transaction fees0% on all plans2.95% → 0.95% (drops only on higher plans)
How pricing scalesBased on subscription order limitsBased on plan upgrades to reduce fees
When you need to upgradeOnly when you exceed order limitsTo reduce transaction fees
Highest public plan$399/month, unlimited orders, 0% fees$479/month, 0.95% + $0.09 per transaction
Free planYes, up to 100 subscription ordersYes, up to $300 subscription revenue
Support24/7 live support, all plansPriority support on higher plans

Why Shopify brands switch from Subi to Easy Subscriptions

Fees that don't require an upgrade to shrink

Subi's transaction fee only drops when you pay for a higher plan. Easy Subscriptions charges 0% from the free plan onward.

Bundling without a third-party app

Building a custom subscription box on Subi typically means adding a separate app and extra integration work. Bundling is native to Easy Subscriptions.

Analytics without the guesswork

Real-time revenue, churn, and customer behavior data comes standard, no additional app or integration required.

A migration with no missing data

Subi offers migration support, but Easy Subscriptions' import is free and designed to move every subscriber and billing record with nothing left behind.

Support that doesn't scale with plan tier

24/7 live support on every plan, not reserved for higher-priced tiers.

Why Shopify brands switch from Subi to Easy Subscriptions
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Easy Subscriptions vs Subi Subscriptions: Feature Comparison

FeatureEasy SubscriptionsSubi
Auto product price syncIncluded, all plansHigher plans only
Fallback product (out-of-stock swap)Included, all plansHigher plans only
Dunning managementIncluded, all plansHigher plans only
Advanced cancellation managementIncluded, all plansHigher plans only
Manual subscription contracts (B2B/wholesale)Included, all plansHigher plans only
Subscription bundles & boxesIncluded, no extra appHigher plans only
Support access24/7 live, all plansPriority support on higher plans

Where Subi is genuinely stronger

Subi's widget templates and interface have earned a strong reputation, 4.9 stars across nearly 900 reviews, with merchants consistently citing fast, responsive support and an intuitive setup process. Its lower entry price of $19/month can look attractive on paper, and for a store with very low subscription revenue, the percentage fee stays small in dollar terms. If ease of initial setup and a low headline price matter most right now, Subi has a real track record behind it.

Where Easy Subscriptions is stronger

Bundles, dunning management, fallback products, and a full customer portal are available on the free plan or the $39/month tier, not gated behind a higher-priced upgrade just to bring the transaction fee down. For most Shopify DTC brands, that earlier access to core features matters more than a fee rate that only improves once you're already paying more.

Built for Shopify, Not Metered by Plan Tier

Easy Subscriptions charges 0% transaction fees at every level, including free, so the cost of running the app doesn't change based on how much revenue flows through it. Subi's fee structure works differently: it starts around 2.95% per order on the entry tier and only drops as you move up to pricier plans, bottoming out near 0.95% + $0.09 on its top public plan at $299/month. The fee never disappears, it just gets smaller the more you pay to shrink it.

Migrating from Subi

Switching subscription platforms is the single biggest hesitation merchants have, and it's a reasonable one, since a checkout mistake, saved payment token, or lost order history can disrupt the store and its customers. Easy Subscriptions' migration is handled with no downtime for the store or customers, and free migration isn't treated as a premium add-on reserved for higher-tier plans, unlike some transaction-fee-based apps where reduced fees are the real incentive to upgrade.

Who Should Actually Choose Subi

To be direct about it: Subi isn't the wrong choice for every merchant. If your subscription revenue is small enough that a 2-3% fee stays negligible in dollar terms, and you value Subi's specific widget templates, loyalty tools, or existing setup, staying put can be reasonable, especially if you don't plan to scale subscription revenue significantly in the near term.

Who Should Choose Easy Subscriptions

For the much larger group of Shopify merchants, brands launching subscriptions for the first time, growth-stage DTC stores, and anyone who wants bundles, dunning, and fallback products without paying more to unlock a lower fee, Easy Subscriptions offers the more efficient path. 0% transaction fees at every tier, full feature access that doesn't require a plan upgrade, and a migration process designed to remove the risk of switching.

Subscription revenue is supposed to improve your margins. A model where reducing your fee rate requires spending more work against that as you grow. A flat, order-based model, with 0% fees from day one, doesn't.

Still Paying Subi's Per-Order Fees?

Easy Subscriptions gives you the same recurring billing, dunning, and customer portal plus native bundling with 0% transaction fees on every plan.

Switch to Easy Subscriptions →
Shopify App Store
Easy Subscriptions
Easy Subscriptions App5.0 • Free to install • Free trial available
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Subi
Subi Subscriptions AppTransaction fees • Higher plans reduce fees
Install

Frequently Asked Questions

Is Easy Subscriptions a good alternative to Subi?

Yes. Easy Subscriptions is a strong alternative for Shopify merchants looking for recurring billing, customer self-service, dunning management, subscription bundles, and retention tools without paying percentage-based transaction fees. Both platforms support subscription management, but they differ in pricing structure and feature access.

How does Easy Subscriptions compare with Subi?

Both apps offer core subscription functionality, including recurring billing, customer portals, product swaps, and subscription management. The main differences are transaction fees, bundling capabilities, analytics access, feature availability across plans, and overall cost as subscription revenue grows.

Does Easy Subscriptions charge transaction fees like Subi?

No. Easy Subscriptions charges 0% transaction fees on all plans. Subi uses a transaction-fee model where fees decrease as merchants move to higher-priced plans. For growing stores, this can make the long-term cost structure significantly different.

Does Easy Subscriptions support subscription bundles and Build-a-Box?

Yes. Easy Subscriptions includes subscription bundles and Build-a-Box functionality on eligible plans, helping merchants create flexible subscription experiences. Merchants comparing platforms should evaluate how bundling features are implemented and what plan level is required to access them.

Can I migrate from Subi to Easy Subscriptions?

Yes. Easy Subscriptions provides managed migration support to help merchants move subscribers, subscription contracts, billing information, and customer data from another subscription platform with minimal disruption to customers.

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