How K9 Power Scaled Subscriptions by 229% After Migrating from Recharge

A premium pet supplement brand left Recharge, rebuilt their subscription program on Easy Subscription, and now drives over $79K through the subscription channel in eight months.

K9 Power is a premium pet supplement brand on Shopify. They sell high-LTV products to loyal customers who reorder consistently. Their subscription program was already running on Recharge, but it was held back by rigid widget design, limited customer portal options, and support that struggled to scale with the business.

After migrating to Easy Subscription, K9 Power saw the subscription channel grow 229% in eight months, with total store sales up 79%, returning customer rate at 50.74%, and conversion rate climbing 35% year-over-year.

This case study breaks down exactly what changed: the migration, the upsell and cross-sell features, the custom widget design, the support model, and the customer portal experience that drove retention.

The Problem

K9 Power was already running subscriptions on Recharge. The program worked. But it was leaving meaningful revenue on the table, and the team was spending too much time fighting the tool instead of growing the program.

Rigid widget design: The Recharge subscription widget didn’t match the K9 Power store aesthetic. Customers saw a templated third-party block on a premium product page, which hurt conversion.

Limited upsell capability: Recharge’s upsell and cross-sell features were either basic or locked behind the Pro plan at $499/month, which made experimenting expensive.

Self-serve support: When something broke or needed configuration, the answer was a documentation link, not a person. For a high-volume merchant, that wasn’t good enough.

Customer portal friction: Subscribers couldn’t easily pause, skip, swap, or reschedule, which drove unnecessary cancellations and support tickets.

Revenue share fees: Recharge’s 1.25% transaction fee on every recurring order was a tax on the program’s success.

K9 Power needed a subscription platform that fit a premium brand: a widget that matched the store, upsells that actually converted, a portal subscribers wanted to use, and support that answered when called.

The Solution

1. Fully Managed Migration from Recharge

The Easy Subscription team handled the entire migration end to end. Subscriber data, billing cycles, payment tokens, and active plans transferred at cutover without churn. No documentation hand-off. No self-serve checklist. The K9 Power team didn’t lose a single subscriber during the switch.

2. Upsell and Cross-Sell Built Into the Flow

Easy Subscription added upsell and cross-sell at every touchpoint: on the product page, at checkout, post-purchase, and at renewal. K9 Power could now offer complementary supplements to subscribers without paying for an enterprise-tier plan. Subscribers buying Super Fuel could be offered Joint Strong at renewal. New subscribers could be upsold to Total K9 at checkout.

3. Custom Widget Design to Match the Store

The Easy Subscription team designed a subscription widget that matched the K9 Power brand exactly: typography, colors, button styles, and product page layout. Subscribers stopped seeing a third-party block on a premium product page. They saw a native part of the K9 Power experience. That alone moved the needle on subscription conversion.

4. Highest-Quality Support

Jack from K9 Power called this out specifically: support responds in under an hour. Not a chatbot. Not a 24-hour ticket queue. A real human, fast. For a merchant processing 3,000+ orders in eight months and a $79K+ subscription channel, that response time isn’t a convenience. It’s operational insurance.

5. Customer Portal Built for Retention

Easy Subscription’s self-service portal gave K9 Power subscribers full control: pause for 1-3 months, skip a single delivery, swap products, change frequency, and update billing details without contacting support. The result: fewer cancellations driven by friction, lower support load, and a 50.74% returning customer rate across the store.

K9 Power’s Shopify analytics tell the story without commentary. Every key metric grew after migrating to Easy Subscription:

The Standout Metric

Total store sales grew 79%. Gross sales grew 24%. Conversion rate climbed 35%. All key metrics showed positive movement.

But one stat tells the real story:

The Easy Subscription channel grew 229%.

Subscriptions went from a secondary revenue source to a core growth engine. The combination of a native-feeling widget, smarter upsells, better portal UX, and reliable support created compounding growth that pure marketing spend couldn’t have produced.

Why This Matters for Premium Shopify Brands

K9 Power’s story isn’t about switching apps for the sake of switching. It’s about what happens when a subscription tool actually fits the brand it’s serving.

For premium DTC brands in pet, supplements, skincare, and coffee, the math is the same: subscribers expect a premium experience. A generic, templated subscription widget breaks that expectation at the most important moment, when a customer is deciding whether to commit to a recurring purchase.

When the widget feels native, the portal feels effortless, and support feels human, the rest of the program grows on its own.

Book a free migration consultation. Our team will audit your current subscription stack, project the recurring revenue lift, and handle the migration end to end from Recharge, Skio, Loop, Yotpo, Appstle, or Seal.

•  No revenue share. Flat, predictable pricing on every plan.
• Custom widget design. Built to match your brand, not a templated drop-in.
• Hands-on migration. We move your subscribers, billing cycles, and payment tokens without churn at cutover.
• Sub-1-hour support. Real humans, real responses, every time.

K9 Power grew their subscription channel 229% in 8 months. Your brand can do the same.