Growth in total gross revenue.
331.75%Increase in subscription revenue.
103.73%Increase in new subscriptions.
Midway Wool is a creative hub for crafters, knitters, and fiber artists. Guided by the philosophy “Imagine. Learn. Create.”, the brand has built a loyal community of makers who look forward to monthly subscription kits and creative projects.
As their customer base expanded, so did their operational challenges. Their previous setup on PayWhirl limited their ability to design progressive, series-based subscription experiences that aligned with their educational and creative vision.
They needed a Shopify-native subscription app that offered flexibility, automation, and scalability—without compromising the customer experience. That’s when they turned to Easy Subscriptions.
Midway Wool wanted to create a series-based subscription model—where each month’s order builds upon the previous one, giving customers a sense of progress and continuity. However, their existing subscription system couldn’t support that vision.
The result was stagnation in subscription growth and increasing backend complexity. Midway Wool needed a more advanced, data-driven platform that could deliver both operational efficiency and customer engagement.
In early 2024, Midway Wool migrated from PayWhirl to Easy Subscriptions. The transition was seamless, secure, and fully supported by the Easy Subscriptions team.
All active subscriptions, payment schedules, and order histories were successfully transferred without any disruptions. Within weeks, Midway Wool noticed immediate improvements:
Once the foundation was stable, the brand began exploring new ways to innovate and scale.
In September 2024, Easy Subscriptions introduced a custom feature built specifically for Midway Wool—Order Series Subscription.
This functionality enabled the brand to design step-based subscription journeys, where each renewal automatically triggered the next SKU in a predefined series. For Midway Wool, this was transformative.
Instead of repeating the same product each cycle, they could now deliver a dynamic, story-driven experience that kept subscribers engaged month after month.
The results were immediate and measurable:
The Order Series Subscription feature turned Midway Wool’s subscription program into a powerful retention engine—one that combined creativity, automation, and measurable business growth.
A total transformation in just six months.Lets see what their founder says about it
“The Order Series Subscription completely transformed our business.
It gave us the freedom to design the kind of experiences our customers wanted—fresh, engaging, and evolving each month.
Easy Subscriptions made everything seamless, and the support team was with us at every step.”
— Midway Wool Team
Metric | Growth % |
Gross Revenue | +513% |
Subscription Revenue | +331.75% |
New Subscriptions | +103.73% |
Active Subscriptions | +421.43% |
Midway Wool’s story demonstrates how creativity and technology can work together to drive sustainable business growth.
By migrating from PayWhirl to Easy Subscriptions, the brand unlocked the ability to build meaningful, story-driven subscription journeys that increased engagement and revenue.
With Shopify-native flexibility, Order Series Subscription, and dedicated customer support, Midway Wool turned a simple idea into a measurable success story.
For Shopify merchants looking to scale recurring revenue, this case highlights how the right subscription app can:
Easy Subscriptions gives brands like Midway Wool the tools to scale faster, smarter, and sustainably.
Join hundreds of Shopify merchants who are increasing their recurring revenue with Easy Subscriptions.
Try Easy Subscriptions Free Today
Easy is an all-in-one Shopify marketing app with powerful tools
© 2025 – Easy Loyalty and Rewards, All Rights Reserved
Ready to transform your Shopify store? Easy Subscriptions makes managing subscriptions simple, ensuring a seamless experience for you and your customers. Get started with the best Shopify subscription app today!
© 2024 – Easy Subscription, All Rights Reserved
Reviews
Daniel was fantastic! I had an urgent issue with one of the subscription features, and he jumped in right away to solve it. Not only did Daniel resolve the technical glitch, but he also offered some insights on improving the overall customer experience on my site. Exceptional service all around!
Awesome app! you get alot for your money, for a reasonable price infact. The team behind it will gladly customize the application for your spesific needs. Highly recommend! Only thing I would love to see in the future is more customisation for a multilingual store.
The IT Geeks team is a real pleasure to work with. Their support team is very responsive, and they helped me successfully migrate my customer base. Great features for a very reasonable price. I highly recommend this new app for managing subscriptions for complex and custom-coded websites.
Five stars! Easy subscriptions have helped me so much. Their app is super flexible compared to other more well known apps on the market and their support team are super capable and responsive which is a dream. I cant thank these guys enough, you have been truly great every step of the way. Thanks so much, Conal
Easy Subscription is very easy to use as its name indicates, it has made my subscriptions management very easy. Since, I started using this app, I am able to set it up so quickly. When it comes to the support team, is has been super helpful and supportive since day one. I am really happy with it and would highly recommend if for the subscriptions services.
The team at IT-GEEKS/Easy Subscription is fantastic. So easy to work with and really goes the extra mile to get it right. A+ customer service!
Easy is an all in one Shopify subscriptions app.
