Easy Subscriptions vs Loop (2026): Which is Better for Your Shopify Store ?

Choosing the best Shopify subscription app can directly impact your recurring revenue, customer retention, and long-term profitability.

If you’re comparing Easy Subscriptions and Loop, you’re already looking at two of the top subscription apps on Shopify — but they serve very different types of merchants.

This guide breaks down pricing, features, retention tools, and real merchant feedback to help you choose the right platform for your store. 

Feature-by-Feature Comparison

Pricing Comparison (USD) — Verified March 2026

Pricing is one of the clearest differences between these two apps. Here’s what each platform actually costs:

Where Easy Subscriptions Win

1. Build-a-Box and Series Subscriptions

If your Shopify store sells subscription boxes, curated bundles, or rotating product programs — Easy Subscriptions has the most complete native bundling engine available. Merchants can offer Build-a-Box experiences where customers handpick their products, fixed curated bundles, or series subscriptions that automatically deliver a different product each cycle on a preset schedule.

This is a genuine gap for Loop. Series subscriptions — where each billing cycle delivers something different based on a time or order-based sequence — are not a core Loop feature. For brands running rotating snack boxes, seasonal skincare programs, or fitness supplement progressions, Easy Subscriptions is the clear choice.

2. Free to Start

Easy Subscriptions offers a free Starter plan covering all core features for up to 100 subscription orders per month. That includes widget customization, dunning management, prepaid orders, unlimited emails, and 24/7 live support. It’s a real Shopify subscription service — not a crippled demo. Loop also has a free plan, but with more limited functionality.

For new stores validating a subscription model before investing in a monthly plan, this free tier is a meaningful advantage.

3. Transparent, Predictable Pricing

Unlike Loop’s quote-based model, Easy Subscriptions publishes its pricing openly: $39, $99, and $399/month with zero transaction fees. You know exactly what you’ll pay before you install. For US-based DTC brands managing tight margins, that predictability makes budgeting for your subscription app Shopify setup much simpler.

Where Loop Wins

Gamified Subscriber Experience—Loop Flow

Loop’s signature feature is Loop Flow—a gamified journey builder that rewards subscribers after a set number of orders with freebies, loyalty points, or personalized discounts. It transforms a passive billing relationship into something subscribers actively look forward to. For brands with an established subscriber base experiencing engagement drop-off, this is a genuinely powerful tool.

Advanced AI-Powered Cancel Flows

When a subscriber clicks cancel, Loop presents a personalized retention offer—a skip option, a discount, a product swap, or a pause — based on the individual subscriber’s history. These intelligent cancel flows can meaningfully reduce voluntary churn for brands with high monthly order volumes.

Deep Cohort Analytics

Loop’s analytics go deeper than standard MRR and churn tracking. Cohort analysis lets you see how subscriber retention evolves over time across different acquisition channels and product lines — giving high-volume brands the data they need to optimize their subscription program strategically.

Switching to Easy Subscriptions: What the Migration Looks Like

One of the most common questions merchants ask before switching is: what happens to my existing subscribers? Here’s the straightforward answer.

1.    Install Easy Subscriptions from the Shopify App Store

Click Add App, approve permissions, and complete the five-minute onboarding wizard. A sample subscription plan is included so you can see exactly how things work before going live.

2.    Export your subscriber data from your current platform

Export your active subscription contracts as a CSV file. Include customer email addresses, product details, billing intervals, discount amounts, and next order dates.

3.    Upload via Easy Subscriptions’ Import Tool

Go to Easy Subscriptions → Import Subscriptions. Upload your CSV (supports files up to 50MB), map your column fields, and the system recreates each contract inside Shopify automatically.

4.    Configure your plans, portal, and dunning settings

Set up your weekly, monthly, prepaid, or series subscription plans. Add discount rules, configure the customer portal branding, and set your payment retry rules for failed orders.

5.    Test end-to-end, then go live

Place a test subscription order through checkout and verify billing, confirmation emails, and portal access. Once everything checks out, activate for all customers.

Who Should Choose Easy Subscriptions?

•       New and growing Shopify stores launching a subscription program without high upfront costs

•       Brands that need Build-a-Box, fixed bundles, or series subscriptions natively built in

•       Merchants who want 0% transaction fees and transparent monthly pricing at every tier

•      US-based DTC brands in coffee, supplements, pet products, beauty, or meal prep looking for a trusted subscription app for Shopify

•       Stores migrating from another platform that need free white-glove migration support

•       Merchants who want a dedicated success manager and 24/7 live support from a US-based team

Who Should Choose a Loop?

•       High-volume DTC brands with an established subscriber base focused primarily on reducing churn

•       Brands that want gamified subscriber journeys and AI-powered cancel flow automation

•       Merchants with the team to fully leverage deep cohort analytics and lifecycle workflows

•       Stores where retention is the number one metric and the platform cost is justified by measurable LTV improvements

What Real Merchants Say About Easy Subscriptions

These are verified reviews pulled directly from the Shopify App Store in 2025–2026:

Conclusion

Both Easy Subscriptions and Loop are legitimate, well-built Shopify subscription apps with strong merchant communities behind them. The choice comes down to where your store is right now.

If you’re building or scaling a subscription program on Shopify and need low costs, native bundling, a free starting plan, and series subscription capability — Easy Subscriptions is the smarter move. The 0% transaction fee model means your platform costs stay flat as your revenue grows, and the Built for Shopify badge means it’s been held to the highest standard Shopify applies to any app in the store.

If you’re already running a high-volume subscription business and churn is your single biggest problem — Loop’s gamification and AI cancel flows are worth exploring. Just make sure you get a current pricing quote and understand the fee structure before committing.

Frequently Asked Questions

Does Easy Subscriptions have a free plan?

Yes. It supports up to 100 orders/month with full features and no credit card required.

Does Loop charge transaction fees?

Loop uses custom pricing and may include GMV-based fees depending on your plan.

Which is better for subscription boxes?

Easy Subscriptions—thanks to its built-in bundling and product rotation features.

Can I switch from Loop?

Yes. Migration is free and handled by their support team with no downtime.

Which app is easier to set up?

Easy Subscriptions—most merchants report setup in under 5 minutes.