BFCM Shopify Subscription Playbook: Boost Sales & Retention
Install Now
Find Easy Subscriptions on Shopify App Store

Your Next Big
BFCM Starts Here.

Subscription App
BFCM
00
Days
:
00
Hours
:
00
Minutes
:
00
Seconds

Don't just sell this BFCM — build lasting customer relationships. Convert browsers into buyers with email, loyalty programs, reviews, and more.

Turn holiday shoppers into long-term subscribers
Plan renewals ahead — never run out of stock again
Keep customers coming back with easy subscriptions
Boost repeat sales with seamless bundle offers
Make your store subscription-ready for peak season
Turn holiday shoppers into long-term subscribers
Plan renewals ahead — never run out of stock again
Keep customers coming back with easy subscriptions
Boost repeat sales with seamless bundle offers
Make your store subscription-ready for peak season

Key Takeaways for a Winning BFCM Strategy

Shopify Apps
Beauty Subscriptions
Wellness Subscription
Pet food Subscriptions
Meal Subscription App
BFCM 2025
Easy Subscriptions Logo
Quick Takeaways
Shopify Subscription BFCM Strategy
Card 1
Card 2
Card 3
Card 4
Card 5
Card 6
Easy Subscriptions Logo
Quick Takeaways
White Line 1 White Line 2

Pre-BFCM

Checklist for Every Shopify Merchant

Before we dive into segments, here's the universal checklist:

Top Selling Items

01

Confirm Inventory Buffers (Avoid Stockouts)

Ensure you have extra stock of top-selling items to prevent running out during peak demand.

Discount Codes and Checkout

02

Test Payment Gateway & Checkout Flow

Run test transactions to ensure smooth checkout experience during high traffic.

Email & Sms's

03

Optimize Site Speed & Performance

Ensure your website loads quickly to handle increased traffic without slowdowns.

Abandoned Cart Flows

04

Set Up Email Automation Flows

Create automated email sequences for abandoned carts and post-purchase follow-ups.

Loyalty Points

05

Prepare Customer Support Team

Train your team and set up chatbots to handle increased customer inquiries.

BFCM Retention Campingns

06

Create Compelling Offer Bundles

Package products together for higher average order value and better deals.

Subscriptions, Reviews, Upsells, Loyalty

07

Plan Post-BFCM Retention Strategy

Set up subscription offers and loyalty programs to convert one-time buyers into repeat customers.

Market Insights &

Statistics

Food & Beverage
Subscription-based meal kits grew 28% YoY in 2024 during BFCM.
Pet Food
Pet subscription services grew 35% YoY; pet parents value convenience.
Wellness & Health
January "resolution" bundles drive 40% repeat purchases if marketed in BFCM.
Fragrance & Beauty
Limited drops and exclusives accounted for 42% of BFCM fragrance sales.
Loyalty Programs
Stores running loyalty campaigns saw 18% higher retention post-BFCM.
Food & Beverage: Meal Kit Subscriptions
Subscription-based meal kits grew 28% YoY in 2024 during BFCM
2023
2024
Pet Food: Subscription Growth
Pet subscription services grew 35% YoY; pet parents value convenience
2023
2024
Wellness & Health: Resolution Bundles
January "resolution" bundles drive 40% repeat purchases if marketed in BFCM
2023
2024
Fragrance & Beauty: Limited Drops
Limited drops and exclusives accounted for 42% of BFCM fragrance sales
2023
2024
Loyalty Programs: Retention Rates
Stores running loyalty campaigns saw 18% higher retention post-BFCM
2023
2024

BFCM Calendar by Industry

Choose your industry to see tailored strategies and key dates

Food & Beverages / Meal Kits
Strategy
Launch limited-edition holiday boxes, push subscription trials with first-order discounts, and bundle cross-sells.
Apps to use
App Icon
Easy Subscriptions
  • MultiVariants
  • Bulk Order
  • Okendo for reviews
  • Klaviyo
  • ReConvert
Key Calendar Steps
Oct:
BFCM trial offers
Nov:
Tease holiday menus
Dec:
Push renewals and retention campaigns
Food

Case Example:

A meal kit brand acquiring 1,000 new BFCM buyers → converting just 15% into subscriptions = +$7,500 MRR.

October 2025

Pet Food / Pet Care
Strategy
Promote auto-ship convenience, giftable subscription boxes, loyalty rewards on repeat orders.
Apps to use
App Icon
Easy Subscription
  • Judge.me
  • Easy Loyalty
  • Joy Loyalty
  • Postscript
  • Cross Sell & Upsell by SSC
Key Calendar Steps
Oct:
“holiday gift for pets” bundles
Nov:
Push subscription trials + upsells
Dec:
Loyalty reactivation campaigns
Pet

Case Example

Pet store adds 500 BFCM buyers → 20% convert to subscription = +$5,000 MRR instantly.

October 2025

Wellness & Health / Supplements
Strategy
Push consistent messaging (“don’t break your wellness routine”), offer tiered memberships with perks, and use SMS for added urgency.
Apps to use
App Icon
Easy Subscription
  • Klaviyo
  • Easy Memberships
  • Klaviyo
Key Calendar Steps
Oct:
Launch “subscribe & save” campaigns
Nov:
Offer loyalty multipliers (double points weekend)
Dec:
Winback + retention flows post-Cyber Monday
Wellness

Case Example:

Wellness brand sees 30% of BFCM customers upgrade to memberships, driving recurring upsell revenue.

October 2025

Fragrance & Beauty / Cosmetics
Strategy
Focus on gifting, limited holiday editions, loyalty perks, and bundling (e.g., fragrance + candle sets).
Apps to use
App Icon
Easy Subscription
  • Easy Loyalty
  • Trustyy Reviews
  • Quoli
  • BOGOS
  • PageFly
  • Givy
  • Bold Bundles.
Key Calendar Steps
Oct:
Drop teasers for holiday bundles
Nov:
Push limited-edition gift sets
Dec:
Retarget with “treat yourself” campaigns post-gifting season
Beauty

Case Example:

Converting 10% of gift buyers into repeat subscribers adds 25% more annual LTV.

October 2025

Offer / Incentive
Key Action / Tip
Focus / Purpose

BFCM Toolkits and Hot Discounts

Essential Countdown Timer Bar

Essential Countdown Timer Bar

Boost BFCM sales with customizable countdown timers that drive real urgency.

Push Bundle

Push Bundle - Build a Box

Volume, Cross-sell and mix & match bundles with minimum quantity discounts to boost your sales

Discount Ray

Discount Ray‑Wholesale Pricing

Boost your BFCM sales and customer retention effortlessly with personalized targeted discount offers

EmbedUp

EmbedUp - Sell anywhere

Sell on WordPress or anywhere. Let customers shop directly on landing page, blogs, or external sites

EComposer

EComposer Page Builder

#1 AI Powered Shopify Page Builder to build faster & smarter. No code, high conversion, top performance.

Cross Sell

Cross Sell Upsell by SSC

Boost your Shopify store this BFCM with smart upsells, cross-sells & bundles that increase AOV.

BOGOS

BOGOS: Free Gift Bundle Upsell

Scale your BFCM sales with BOGOS: Free Gift, Bundles, Upsell, and Discounts. Get 20% off for 3 months

Estimated Delivery

Estimated Delivery Date - ETA

Reduce delivery date-related tickets and cart abandonment with EST.

SearchPie

SearchPie: SEO, Speed & Schema

Rank higher and boost sales with SearchPie, your all-in-one SEO tool

Notim

Notim: Back In Stock+Notify Me

Notify shoppers on restocks, get low-stock alerts, manage inventory across locations, & more.

BotSpace

BotSpace

BotSpace is an AI-first customer engagement platform for WhatsApp and Instagram.

SEOAnt

SEOAnt: AI SEO & AI Blog Post

SEO booster with page speed, Chatgpt Al writer, SEO image optimizer, fix 404

Wiser

Wiser - AI Upsell & Cross Sell

Boost AOV and conversions with AI-powered product recommendations.

Oxify

Oxify Cart Drawer Cart Upsell

Boost AOV with slide cart drawer, Cart upsells, Free gifts with purchase, Discount & add-ons

AiTrillion

AiTrillion

All-in-one Shopify marketing automation platform for increased sales & customer retention.

ControlF5

ControlF5 - Shopify Development Experts

Custom Shopify stores, apps & theme development

Koala Inspector

Koala Inspector

Spy Tool for Dropshipping & Shopify Merchants: Reveal Secrets with a Click!

Ultimate Discounts

Dollarlabs: Ultimate Discounts

Create any automatic and manual discount you can imagine.

Post-BFCM Retention Playbook (Stand-Out Section)

Subscription Playbook
Holiday Season

Winback Campaigns

Email + SMS for lapsed holiday shoppers

Loyalty & rewards
Loyalty Program

Loyalty Reactivation

Extra points for January purchases

Holiday Sesion
Subscription Upsells

Subscription Upsells

Turn one-time holiday buyers into subscribers

Easy Membership App
Membership Offers

Membership Offers

Offer VIP access for 2025 product launches

Your BFCM Success Kit Blogs

Don't just sell this BFCM — build lasting customer relationships. Convert browsers into buyers with email, loyalty programs, reviews, and more.

Frequent Asked — Question

Focus on post-purchase engagement through personalized email campaigns, loyalty programs, and subscription offers. Use customer data from BFCM to segment your audience and create targeted retention strategies. Implement automated follow-up sequences and offer exclusive benefits to turn one-time buyers into repeat customers.

Look for subscription apps that offer flexible billing options, easy customer portal management, and seamless integration with your existing tools. The best apps provide customizable subscription plans, automated renewal management, and analytics to track subscriber growth and revenue during high-traffic periods like BFCM.

Balance both strategies for optimal results. Use discounts to attract new customers during BFCM, but build loyalty programs to retain them long-term. Offer exclusive loyalty rewards to existing customers while using strategic discounts to convert first-time buyers. The key is converting discount shoppers into loyal customers through post-purchase engagement.

Loyalty programs boost BFCM sales by offering exclusive early access to deals, bonus points on purchases, and VIP perks for members. They encourage repeat purchases and increase average order value. Members feel valued and are more likely to choose your store over competitors during the sale period.

Yes! Combining bundles and subscriptions is a powerful strategy. Offer bundle deals as one-time purchases while also providing subscription options for recurring orders. This approach caters to different customer preferences and maximizes revenue opportunities. You can even create exclusive subscription bundles with additional discounts to incentivize long-term commitments.

Why Shopify Stores ❤️ Our Apps

5X more revenue from each customer
2X faster checkout for every shopper
$30M+ generated across our merchants
Shopify App Store
Increase Average Order Value Loyalty & rewards Shopify Stores
Scroll to Top
Scroll to Top