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BFCM

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From subscriptions to bundles, retention, upsells, and checkout tactics — get the proven playbook and a free store audit to maximize BFCM performance.

Free BFCM Audit

No cost. Actionable recommendations delivered in 48 hours.

Black Friday & Cyber Monday 2025

Your Next Big
BFCM Starts Here.

BFCM

Countdown Timer

Days

Hours

Minutes

Seconds

Don’t just sell this BFCM — build lasting customer relationships. Convert browsers
into buyers with email, loyalty programs, reviews, and more.

Free BFCM Audit

Black Friday & Cyber Monday 2025

Key Takeaways for a Winning BFCM Strategy

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Quick Takeaways

Mobile Folder with Grid Cards

Quick Takeaways

Scroll-Triggered Folder with Visible Cards

Quick Takeaways

Pre-BFCM
Checklist for Every Shopify Merchant

01 Confirm Inventory Buffers (Avoid Stockouts)

Ensure you have extra stock of top-selling items to prevent running out during peak demand.

02 Test Discount Codes and Checkout Flows

Verify all discount codes and checkout processes work smoothly on desktop and mobile.

03 Segment Email & SMS Lists (VIPs, One-Time Buyers, Subscribers)

Group your audience for targeted messaging that increases engagement and conversions.

04 Set Up Abandoned Cart Flows

Recover lost sales by automating emails and texts to customers who leave items in their cart.

05 Prepare Loyalty Point Multipliers

Offer bonus loyalty points during BFCM to encourage bigger purchases and repeat visits.

06 Draft Post-BFCM Retention Campaigns (Don’t Wait Until December)

Plan follow-up emails and offers now to retain new customers after the sales end.

07 Align With Apps & Integrations (Subscriptions, Reviews, Upsells, Loyalty)

Ensure all key apps are working properly and compatible with your BFCM strategy.

Pre-BFCM
Checklist for Every Shopify Merchant

01 Confirm Inventory Buffers (Avoid Stockouts)

Ensure you have extra stock of top-selling items to prevent running out during peak demand.

02 Test Discount Codes and Checkout Flows

Verify all discount codes and checkout processes work smoothly on desktop and mobile.

03 Segment Email & SMS Lists (VIPs, One-Time Buyers, Subscribers)

Group your audience for targeted messaging that increases engagement and conversions.

04 Set Up Abandoned Cart Flows

Recover lost sales by automating emails and texts to customers who leave items in their cart.

05 Prepare Loyalty Point Multipliers

Offer bonus loyalty points during BFCM to encourage bigger purchases and repeat visits.

06 Draft Post-BFCM Retention Campaigns (Don’t Wait Until December)

Plan follow-up emails and offers now to retain new customers after the sales end.

07 Align With Apps & Integrations (Subscriptions, Reviews, Upsells, Loyalty)

Ensure all key apps are working properly and compatible with your BFCM strategy

2000+ brands
are using it here is how fare they have come

Clockwise Circular Movement

Ready to Make BFCM 2025 Your Biggest Sales Weekend?

Turn this Black Friday Cyber Monday into your highest-grossing Shopify sales weekend with our free Shopify BFCM 2025 Playbook. Discover BFCM Shopify strategies, Shopify Black Friday optimization tips, & proven ways to increase AOV in your Shopify store.

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Market Insights & Statistics

Interactive Business Dashboard

Food & Beverage

Subscription-based meal kits grew 80% YoY in 2024 during BFCM.

Pet Food

Pet subscription services grew 60% YoY; pet parents value convenience.

Wellness & Health

January "resolution" bundles drive 75% repeat purchases if marketed in BFCM.

Fragrance & Beauty

Limited drops and exclusives accounted for 30% of BFCM fragrance sales.

Loyalty Programs

Stores running loyalty campaigns saw 50% higher retention post-BFCM.

Food & Beverage: Meal Kit Subscriptions

Subscription-based meal kits grew 80% YoY in 2024 during BFCM

2023

2024

Pet Food: Subscription Growth

Pet subscription services grew 60% YoY; pet parents value convenience

2023

2024

Wellness & Health: Resolution Bundles

January "resolution" bundles drive 75% repeat purchases if marketed in BFCM

2023

2024

Fragrance & Beauty: Limited Drops

Limited drops and exclusives accounted for 30% of BFCM fragrance sales

2023

2024

Loyalty Programs: Retention Rates

Stores running loyalty campaigns saw 50% higher retention post-BFCM

2023

2024

Interactive Business Dashboard

Food & Beverage

Subscription-based meal kits grew 80% YoY in 2024 during BFCM.

Pet Food

Pet subscription services grew 60% YoY; pet parents value convenience.

Wellness & Health

January "resolution" bundles drive 75% repeat purchases if marketed in BFCM.

Fragrance & Beauty

Limited drops and exclusives accounted for 30% of BFCM fragrance sales.

Loyalty Programs

Stores running loyalty campaigns saw 50% higher retention post-BFCM.

Food & Beverage: Meal Kit Subscriptions

Subscription-based meal kits grew 80% YoY in 2024 during BFCM

2023

2024

Pet Food: Subscription Growth

Pet subscription services grew 60% YoY; pet parents value convenience

2023

2024

Wellness & Health: Resolution Bundles

January "resolution" bundles drive 75% repeat purchases if marketed in BFCM

2023

2024

Fragrance & Beauty: Limited Drops

Limited drops and exclusives accounted for 30% of BFCM fragrance sales

2023

2024

Loyalty Programs: Retention Rates

Stores running loyalty campaigns saw 50% higher retention post-BFCM

2023

2024

Category Calendar Dashboard

Food & Beverages / Meal Kits

Strategy

Launch limited-edition holiday boxes, push subscription trials with first-order discounts, and bundle cross-sells.

Apps to use

Easy Subscriptions

MultiVariants
Bulk Order
Okendo for reviews

Klaviyo
ReConvert

Key Calendar Steps

Oct:

BFCM trial offers

Nov:

Tease holiday menus

Dec:

Push renewals and retention campaigns

Case Example:

A meal kit brand acquiring 1,000 new BFCM buyers → converting just 15% into subscriptions = +$7,500 MRR.

October 2025

Pet Food / Pet Care

Strategy

Promote auto-ship convenience, giftable subscription boxes, loyalty rewards on repeat orders.

Apps to use

Easy Subscription

Judge.me
Easy Loyalty
Joy Loyalty

Postscript
Cross Sell & Upsell by SSC

Key Calendar Steps

Oct:

“holiday gift for pets” bundles

Nov:

Push subscription trials + upsells

Dec:

Loyalty reactivation campaigns

Case Example

Pet store adds 500 BFCM buyers → 20% convert to subscription = +$5,000 MRR instantly.

October 2025

Wellness & Health / Supplements

Strategy

Push consistent messaging (“don’t break your wellness routine”), offer tiered memberships with perks, and use SMS for added urgency.

Apps to use

Easy Subscription

Klaviyo
Easy Memberships

Klaviyo

Key Calendar Steps

Oct:

Launch “subscribe & save” campaigns

Nov:

Offer loyalty multipliers (double points weekend)

Dec:

Winback + retention flows post-Cyber Monday

Case Example:

Wellness brand sees 30% of BFCM customers upgrade to memberships, driving recurring upsell revenue.

October 2025

Fragrance & Beauty / Cosmetics

Strategy

Focus on gifting, limited holiday editions, loyalty perks, and bundling (e.g., fragrance + candle sets).

Apps to use

Easy Subscription

Easy Loyalty
Trustyy Reviews
Quoli
BOGOS

PageFly
Givy
Bold Bundles.

Key Calendar Steps

Oct:

Drop teasers for holiday bundles

Nov:

Push limited-edition gift sets

Dec:

Retarget with “treat yourself” campaigns post-gifting season

Case Example:

Converting 10% of gift buyers into repeat subscribers adds 25% more annual LTV.

October 2025

Post-BFCM Retention
Playbook (Stand-Out Section)

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Winback Campaigns

Email + SMS for lapsed holiday shoppers

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Loyalty Reactivation

Extra points for January purchases

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Subscription Upsells

Turn one-time holiday buyers into subscribers

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Membership Offers

Offer VIP access for 2025 product launches

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Your BFCM Success Kit Blogs

Don’t just sell this BFCM — build lasting customer relationships. Convert browsers
into buyers with email, loyalty programs, reviews, and more.

Featured

8 Customer Loyalty Strategies for Shopify Stores to Win BFCM Without Big Discounts

Featured

From Discounts to Loyalty: Turning BFCM Subscription Shoppers into Lifetime Customers

Frequent Asked — Question

How do I increase retention after BFCM?

Utilize loyalty campaigns, surprise gifts, and win-back flows to attract new customers.

What’s the best Shopify subscription app for BFCM?

Easy Subscriptions is built natively for Shopify, but Skio and Recharge are strong alternatives.

Should I focus more on discounts or loyalty?

Discounts drive short-term conversion, but loyalty ensures long-term retention and repeat sales.

How can loyalty programs boost BFCM sales?

Merchants with loyalty programs saw 18% higher retention in post-BFCM months compared to those without.

Can I run both bundles and subscriptions?

Yes, bundles are great for BFCM week, and subscriptions convert new buyers into long-term customers.

Why Shopify Stores ❤️ Our Apps

5X more revenue from each customer

$30M+ generated across our merchants

2X faster checkout for every shopper

Start free Trial

Book a discovery call

Add a Review

Reviews

Daniel was fantastic! I had an urgent issue with one of the subscription features, and he jumped in right away to solve it. Not only did Daniel resolve the technical glitch, but he also offered some insights on improving the overall customer experience on my site. Exceptional service all around!
Awesome app! you get alot for your money, for a reasonable price infact. The team behind it will gladly customize the application for your spesific needs. Highly recommend! Only thing I would love to see in the future is more customisation for a multilingual store.
The IT Geeks team is a real pleasure to work with. Their support team is very responsive, and they helped me successfully migrate my customer base. Great features for a very reasonable price. I highly recommend this new app for managing subscriptions for complex and custom-coded websites.
Five stars! Easy subscriptions have helped me so much. Their app is super flexible compared to other more well known apps on the market and their support team are super capable and responsive which is a dream. I cant thank these guys enough, you have been truly great every step of the way. Thanks so much, Conal
Easy Subscription is very easy to use as its name indicates, it has made my subscriptions management very easy. Since, I started using this app, I am able to set it up so quickly. When it comes to the support team, is has been super helpful and supportive since day one. I am really happy with it and would highly recommend if for the subscriptions services.
The team at IT-GEEKS/Easy Subscription is fantastic. So easy to work with and really goes the extra mile to get it right. A+ customer service!

Yotpo users must migrate by June 15, 2025

overview

Easy Subscriptions VS other Subscription Apps

BFCM

Your Next BigBFCM Starts Here.

BFCM

Key Takeaways for a Winning BFCM Strategy

Pre-BFCMChecklist for Every Shopify Merchant

01

Confirm Inventory Buffers (Avoid Stockouts)

02

Test Discount Codes and Checkout Flows

03

Segment Email & SMS Lists (VIPs, One-Time Buyers, Subscribers)

04

Set Up Abandoned Cart Flows

05

Prepare Loyalty Point Multipliers

06

Draft Post-BFCM Retention Campaigns (Don’t Wait Until December)

07

Align With Apps & Integrations (Subscriptions, Reviews, Upsells, Loyalty)

Pre-BFCMChecklist for Every Shopify Merchant

01

Confirm Inventory Buffers (Avoid Stockouts)

02

Test Discount Codes and Checkout Flows

03

Segment Email & SMS Lists (VIPs, One-Time Buyers, Subscribers)

04

Set Up Abandoned Cart Flows

05

Prepare Loyalty Point Multipliers

06

Draft Post-BFCM Retention Campaigns (Don’t Wait Until December)

07

Align With Apps & Integrations (Subscriptions, Reviews, Upsells, Loyalty)

2000+ brands are using it here is how fare they have come

Ready to Make BFCM 2025 Your Biggest Sales Weekend?

Turn this Black Friday Cyber Monday into your highest-grossing Shopify sales weekend with our free Shopify BFCM 2025 Playbook. Discover BFCM Shopify strategies, Shopify Black Friday optimization tips, & proven ways to increase AOV in your Shopify store.

Market Insights & Statistics

Case Example:

October 2025

Case Example

October 2025

Case Example:

October 2025

Case Example:

October 2025

Post-BFCM Retention Playbook (Stand-Out Section)

Winback Campaigns

Email + SMS for lapsed holiday shoppers

Loyalty Reactivation

Extra points for January purchases

Subscription Upsells

Turn one-time holiday buyers into subscribers

Membership Offers

Offer VIP access for 2025 product launches

Your BFCM Success Kit Blogs

Don’t just sell this BFCM — build lasting customer relationships. Convert browsers into buyers with email, loyalty programs, reviews, and more.

8 Customer Loyalty Strategies for Shopify Stores to Win BFCM Without Big Discounts

From Discounts to Loyalty: Turning BFCM Subscription Shoppers into Lifetime Customers

Frequent Asked — Question

Why Shopify Stores ❤️ Our Apps

5X more revenue from each customer

$30M+ generated across our merchants

2X faster checkout for every shopper

Resources

Support

Developers

Follow Us

Get Easy Subscriptions and Elevate Your Shopify Subscription Experience

Resources

Support

Developers

Follow Us

Reviews

Add a Review

Keep selling—without reselling

Product

Your Next Big
BFCM Starts Here.

Pre-BFCM
Checklist for Every Shopify Merchant

Pre-BFCM
Checklist for Every Shopify Merchant

2000+ brands
are using it here is how fare they have come

Post-BFCM Retention
Playbook (Stand-Out Section)

Don’t just sell this BFCM — build lasting customer relationships. Convert browsers
into buyers with email, loyalty programs, reviews, and more.