Can Vape Brands Offer Subscription Boxes in 2025? Everything You Need to Know

In 2025, vape brands are reimagining how customers purchase their favorite e-liquids, pods, and devices. One major shift? The explosive growth of vape subscription boxes and recurring delivery services.

From personalized product deliveries to rotating flavor experiences, vape subscriptions are quickly becoming the new norm for convenience, cost savings, and customer retention. Whether you’re a Shopify merchant, a DTC brand, or a curious vaper, this guide breaks down everything you need to know about launching or choosing a vape subscription box in 2025.

Why Vape Brands Are Embracing Subscription Services

The Rise of Vape Subscription Boxes

Subscription boxes have revolutionized the customer experience across industries—skincare, pet food, gourmet snacks, and more. Vape products are no exception.

A typical vaper uses pods, e-liquids, coils, or disposables regularly, typically once a week or once a month. This makes vaping a perfect category for subscriptions that simplify reordering and reward loyalty.

💡 In 2025, the revenue in the U.S. e-cigarette market is projected to reach $9.4 billion.

Key Industry Trends in 2025

• Global vape market value: Projected to hit $32.2 billion
• Online vape purchases: 28% of all vape sales now happen via e-commerce
• Subscription economy growth: Physical subscriptions grew 19% year-over-year (Zuora, 2025)
• Customer retention: Vape brands using subscriptions report 1.7x higher lifetime value

What Is a Vape Subscription Box?

A vape subscription box is a recurring delivery service where customers receive vaping-related products at regular intervals (e.g., monthly), often with added perks or discounted pricing.

Types of Vape Subscription Services

• Refill Boxes
  Monthly delivery of coils, pods, or e-liquids—ideal for regular users with specific preferences
• Flavor Discovery Boxes
  Rotating or surprise flavors—perfect for adventurous or new vapers
• Device + Coil Bundles
  Hardware care kits or upgrade plans—great for long-term device owners
• Lifestyle Vape Boxes
  Include merch, accessories, and community perks—popular with premium DTC brands

Benefits for Consumers

• Save 10–20% with “subscribe & save” deals
• Never run out of your go-to product
• Easy customization—swap, skip, or cancel anytime
• Discovery boxes introduce new flavors and brands

Best Vape Brands Offering Subscription Services in 2025

Several top vape brands have launched subscription offerings to increase loyalty and deliver ongoing value.

Top Brands to Watch

• Drip & Chill (USA): Fully customizable boxes by nicotine strength, flavor, and size
• CloudPlay (UK): Surprise monthly boxes with UK-compliant e-liquids
• FogFlex (Canada): Monthly coil + salt-nic deliveries with pause features
• AirMint (EU): Mint-forward boxes with personalized feedback loops

What Makes a Great Vape Subscription Box?

• Lab-tested, high-quality ingredients
• Customization for flavor, strength, and delivery timing
• Skip/pause/cancel features
• Regional compliance and age verification
• Strong branding and responsive support

How Vape Brands Can Launch Their Subscription Boxes

Setting up a vape subscription in 2025 is simpler than ever, thanks to platforms like Shopify and tools like Easy Subscriptions.

Platform Options

Shopify Stores

• Use Easy Subscriptions for a commission-free, compliant setup
• Options like Recharge and Skio offer additional features

Custom Websites

• Use Stripe Billing with third-party age verification
• Add email/SMS integrations to reduce churn

Step-by-Step Guide

1. Choose Your Subscription Format
   Refill packs? Discovery boxes? Device support? Start with what your customers buy most.
2. Set Up the Tech Stack
   Shopify + Easy Subscriptions = fast setup
   Add age verification tools like Veratad, AgeChecked, or BlueCheck
3. Design a Landing Page
   Highlight savings and delivery flexibility.
   Example CTA: “Never run out of your favorite flavors—subscribe and save!”
4. Automate Your Flows
   • Send pre-renewal reminders via email/SMS
   • Make it easy to skip or swap
   • Use dunning emails to recover failed payments
5. Track & Optimize
   Monitor churn, average subscription length, and LTV
   Aim for <8% churn and >25% revenue from subscriptions

Can Vape Brands Use Shopify Payments in 2025?

No. Shopify Payments prohibits the sale of regulated and high-risk products, including:

• Nicotine products (e-liquids, salt-nic, disposables)
• Tobacco-related accessories
• Vaporizers or hardware

Shopify-Friendly Payment Alternatives for Vape Subscriptions

To run a compliant vape store on Shopify, you’ll need a high-risk-friendly third-party gateway.

Recommended Gateways (2025)

• Authorize.Net (via resellers): Works with many high-risk merchants; developer support required
• NMI (Network Merchants, Inc.): Vape-friendly; supports global sales and CRM integrations
• DigiPay: Built for regulated industries like CBD/vape; offers Shopify support
• Soar Payments: Known for vape, adult, and CBD industries; transparent fees and protection
• PaymentCloud: Popular high-risk option with Shopify integration via plugins

Legal Considerations for Vape Subscriptions in 2025

Know the Rules

• USA (PACT Act): Requires adult signature and age verification
• UK/EU (TPD): Strict limits on nicotine strength and bottle sizes
• Canada: Varies by province; packaging and labeling are key
• India/Australia: Many bans are still active—check before shipping

Stay Compliant

• Use age verification pop-ups
• Ship with adult-signature-required carriers
• Add appropriate nicotine warning labels

Should Your Vape Brand Offer a Subscription Box?

Absolutely. Vape brands offering subscriptions in 2025 are reporting:

• Stronger retention
• Higher average order value
• Easier inventory forecasting
• Happier, better-served customers

For consumers, it’s the simplest way to stay stocked with products they already love, without the stress of reordering.

Ready to Launch Your Vape Subscription Service?

Try Easy Subscriptions—a Shopify-native app that helps high-risk merchants run flexible, compliant subscription programs with:

• Recurring billing
• Delivery Scheduling
• Churn reduction
• Age verification integrations

Disclaimer: This blog is for informational purposes only and does not constitute legal advice. Please consult with your legal counsel to ensure your business complies with local, national, and international laws and regulations regarding the sale of vape or nicotine-related products.