Top Shopify Apps to Boost Your Business for BFCM 2024

Table Content

1. Introduction
2. Top Shopify Subscription Apps
   • Easy Subscriptions
3. Customer Engagement & Social Proof Apps
   • Givy
   • Quoli
   • Reputon
   • ProveSource
   • Fomo
4. Product Return & Sustainability Apps
   • EcoReturns
   • ReturnGO Returns
   • Return Prime
   • Parcel Panel Returns
   • Loop Returns
5. Marketing & Conversion Optimization Apps
   • Analyzify
   • Wiser
   • SearchPie SEO Booster
   • Omnisend Email Marketing & SMS
   • Attrac
   • Elevar
6. Customer Retention & Loyalty Apps
   • Yotpo Loyalty & Rewards
   • Smile.io
   • ReferralCandy
   • Stamped.io Loyalty & Rewards
   • Growave
7. Order Tracking & Shipping Apps
   • AfterShip
   • ShipStation
   • Tracktor by ShopPad
   • Shippo
   • Easyship
8. Conclusion

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Introduction

With Black Friday and Cyber Monday (BFCM) 2024 on the horizon, it’s time for Shopify store owners to ensure they have the best tools in place to maximize sales and improve customer experience. This shopping season is one of the most critical times of the year, and the right apps can make all the difference in whether you come out on top. Whether you’re optimizing your payment methods, enhancing customer engagement, managing subscriptions, or analyzing your sales data, this guide features the top Shopify apps that can help you gear up for success during BFCM 2024.

Top Shopify Subscription Apps

Subscription models are becoming increasingly popular, offering merchants a steady stream of revenue while keeping customers engaged. Here are the best Shopify subscription apps to integrate into your store:

Easy Subscriptions App

Easy Subscription is a powerful subscription management app designed specifically for Shopify merchants. It offers a user-friendly interface that allows businesses to effortlessly set up flexible subscription plans on daily, weekly, or monthly bases. With features like customizable bundles, product swapping, and unlimited email capabilities, Easy Subscription helps merchants enhance customer satisfaction while maximizing profits. The app’s zero transaction fees and a robust free plan ensure that businesses can grow without the burden of additional costs. Tailored solutions are available to meet unique business needs, making Easy Subscription an ideal choice for any ecommerce store looking to thrive in the subscription economy.

• Easy Integration: Instantly and effortlessly incorporate it into your store with just a few clicks.
• Customizable Subscriptions: Tailor subscription plans to suit your business needs.
• Flexible Product Swapping: Allow customers to switch products between subscriptions with ease.
• Dunning Management: Proactively manage failed payments to ensure minimal disruption.
• Product Bundling: Offer bundled products or let customers create personalized product boxes.

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Customer Engagement & Social Proof Apps

Engaging with your customers and showcasing social proof can significantly boost trust and drive conversions. These apps help you build stronger relationships with your customers and encourage them to share their experiences.

Givy

Givy turns any product or gift card into a memorable gifting experience. With features that allow you to send personalized messages, include GIFs or video messages, and schedule gift deliveries, Givy makes gifting simple and enjoyable. Sell gift cards in fixed or custom amounts, create hundreds of options for your loyal customers, and link digital gift cards to physical ones. Customers can even cover the shipping costs for the recipient. Givy supports multiple languages and currencies, making it a versatile solution for any store, including POS capabilities for in-store sales.

Key Features:

• Product Gifting: Enable gifting on any product and allow customers to send gift cards as presents.
• Flexible Amounts: Offer gift cards in any denomination chosen by your customers.
• Bulk Gifting & Campaigns: Easily email thousands of gift cards to your loyal customer base.
• Multi-Currency and Multi-Language Support: Facilitate gifting in various currencies and languages.
• Subscription & Membership Gifting: Integrate seamlessly with any subscription or membership application.

Quoli Product Reviews App

Quoli is a full-featured product reviews app designed to enhance your store’s credibility and increase customer engagement. Effortlessly gather and display product reviews, photos, videos, and user-generated content (UGC) throughout your store. With customizable review widgets, automated requests, and efficient management of onsite and store reviews, Quoli helps you boost your online store’s conversion rates.

Key Features:

• Automated Review Collection: Collect reviews using automated requests, on-site forms, direct links, and QR codes.
• Customizable Display Options: Showcase star ratings and reviews using 25+ widgets, carousels, and trust badges.
• Incentivized Feedback: Offer discounts for reviews and create shareable nuggets that can be transformed into social ads.
• Easy Review Importing: Import reviews from other apps, AliExpress, Amazon, CSV files, and various sales channels.
• Social Sharing & Insights: Share reviews on social media and gain valuable insights into customer profiles.

Reputon Customer Reviews App

Reputon Customer Reviews App helps boost your store’s reputation by increasing customer reviews on platforms like Google, Facebook, Trustpilot, and more. Automate follow-up emails, redirect negative feedback to a private form, and enhance your storefront with AI-personalized widgets, all designed to elevate your brand’s credibility and customer engagement.

Key Features:

• Coupons for Reviews: Incentivize customers to leave reviews on platforms like Google and Trustpilot.
• Negative Feedback Management: Redirect dissatisfied users to a custom feedback form.
• Review Widgets: Display a “Rate Us” widget on your storefront to encourage ratings.
• Past Customer Outreach: Send review requests to past customers up to 2 months after purchase.
• AI-Powered Emails: Personalized follow-up emails with detailed analytics.

ProveSource Social Proof

Enhance your Shopify store’s credibility and increase sales with ProveSource, the leading social proof app. Showcase recent orders, customer reviews, and real-time visitor notifications to foster trust and create a sense of urgency. Customize notifications to match your brand’s style and turn your website into a dynamic, engaging shopping experience that drives conversions.

Key Features:

• Social Proof Popups: Build trust with real-time sales and review notifications.
• Boost Engagement: Create urgency by showcasing recent orders and live page visits.
• Customizable Alerts: Tailor popups to fit your store’s design and optimize timing.

Fomo: Social Proof Sales Popup

Elevate your Shopify store’s credibility and boost sales with Fomo’s powerful social proof popups. Display live visitor counts, recent purchases, reviews, and influencer endorsements to create trust and urgency. With features like low-stock alerts, discount banners, and customizable announcements, Fomo turns hesitant visitors into loyal customers. Easy setup and integration with over 100 apps make Fomo a seamless choice for any store.

Key Features:

• Real-Time Social Proof: Showcase recent purchases, orders, reviews, and visitor activity.
• Dynamic Sales Popups: Highlight discounts, flash sales, and cart activity to boost conversions.
• Urgency Boosters: Create scarcity with low-stock alerts, add-to-cart nudges, and sold counts.
• Multi-Language Support: Craft popups in over 27 languages to reach a global audience.
• In-Depth Analytics: Track clicks, engagement, conversions, and sales for data-driven insights.

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Product Return & Sustainability Apps

Handling returns efficiently and promoting sustainability can greatly enhance customer experience and brand reputation. These Shopify apps make it easy to manage returns while contributing to eco-friendly business practices.

EcoReturns: AI Powered Returns

EcoReturns is an AI-powered returns management app for Shopify that simplifies the returns and exchanges process while reducing refunds and preventing fraud. With a customizable return portal, flexible policies, and automated notifications, EcoReturns makes it easy to enhance the post-purchase experience and keep customers satisfied.

Key Features:

• Automated Returns: Streamline pickups, shipping labels, refunds, store credits, and exchanges.
• Flexible Shipping Options: Use discounted shipping labels or connect your preferred provider.
• AI Tools: Leverage AI to reduce returns, improve profitability, and prevent return-to-origin (RTO).
• Seamless Integrations: Connect with shipping carriers, 3PL, ERP, OMS, CRM, and Dropshipping services.

ReturnGO Returns & Exchanges

Streamline your Shopify store’s returns and exchanges with ReturnGO’s AI-powered, exchange-first platform. Offer seamless one-click exchanges using a branded return portal that automates your RMA process. Customize return policies, automate workflows, and provide a smooth post-purchase experience with real-time order tracking and notifications.

Key Features:

• Flexible Exchanges: Support for product exchanges, gift returns, order cancellations, and store credits.
• Smart Automation: Automate exchanges, refunds, approvals, and credit generation for faster processing.
• Branded Return Portal: Personalize return reasons, follow-up inquiries, and enable image or video uploads.
• Prepaid Shipping Labels: Automatically generate return labels to track returns efficiently.
• Seamless Integrations: Connect with shipping carriers, 3PLs, ERPs, helpdesks, and more.

Return Prime: Return → Revenue

Centralize your Shopify store’s returns, exchanges, and refunds with Return Prime. Automate your returns process by sending return labels, offering in-store returns, and providing store credits—all from one user-friendly platform. Seamlessly connect with your preferred logistics and warehouse management systems for efficient operations.

Key Features:

• Customizable Return Portal: Fully customizable, customer-friendly interface for hassle-free returns.
• Automated Return Labels: Instantly generate return labels and set up replacement orders.
• Flexible Refund Options: Issue refunds to cards, gift cards, or other preferred methods.
• In-Store Returns & Smart Exchanges: Simplify exchanges and encourage store credit for refunds.
• Advanced Integrations: Connect with 30+ apps or create custom integrations using APIs and webhooks.

Parcel Panel Returns & Exchange

ParcelPanel by Channelwill transforms returns into opportunities for exchanges and store credits, boosting customer loyalty and reducing costs. With a focus on automation and actionable data, this tool drives measurable savings and improved efficiency for your Shopify store.

Key Features:

• Self-Service Returns Portal: Easy returns management with automated email notifications.
• Flexible Refunds: Offer store credits, gift cards, and manage return and label fees.
• Automated Exchanges: Save time with auto-approvals and seamless exchanges.
• Carrier Integration: Connect with USPS, DHL, FedEx, ShipStation, and more.
• Real-Time Tracking: Auto-sync return statuses and track shipments within Shopify.

Loop Returns & Exchanges

Elevate your brand’s returns with Loop, an automated platform designed to enhance customer lifetime value and boost sales. Trusted by over 4,000 brands globally, Loop turns returns into opportunities, making the process seamless for shoppers and profitable for your business.

Key Features:

• Cost-Effective Returns:> Streamline costs with workflows, logistics, and POS integration.
• Incentivized Exchanges: Encourage exchanges using bonus credits and instant options.
• Fraud Prevention: Safeguard your store with custom rules and return fraud protection.
• Customer-Friendly Returns: Offer at-home pickups and easy self-serve return portals.
• Data-Driven Insights: Track returns and analyze shopper behavior for better strategies.

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Marketing & Conversion Optimization Apps

Attracting more traffic and converting visitors into customers is crucial for success, particularly during BFCM. These apps help you optimize your store for search engines and boost conversions with targeted marketing.

Analyzify

Analyzify is a comprehensive analytics app that connects Shopify stores with key marketing platforms like Google Analytics, Facebook Pixel, and more. With a one-time purchase, merchants get expert installation, data audits, and seamless integrations to enhance tracking accuracy and simplify analytics.

Key Features:

• Multi-Platform Integration: Connect to 10+ essential platforms with one-click setups, all accessible from a single dashboard.
• Enhanced Ad Tracking: Improve ad performance by feeding precise data to platforms like Google Ads and Facebook.
• GDPR Compliance: Compatible with major GDPR solutions, ensuring data collection respects user consent.
• Expert Support: Includes setup, customization, and three months of expert support for optimized tracking.

Wiser Product Recommendations

Wiser’s Personalization Engine helps boost conversions and increase average order value through AI-driven product recommendations. With features like frequently bought together, post-purchase upsells, and related products, Wiser optimizes upselling and cross-selling at every customer touchpoint, including the cart, checkout, and thank you pages.

Key Features:

• Frequently Bought Together: AI-driven bundles featuring one-click upsells and discounts.
• Post Purchase & Checkout Upsell: Offer upsells after purchase or during checkout.
• Cart Upsell: Advanced cart drawer with progress bar and upsell options.
• Multi-Channel Recommendations: Show related products on pages like product, blog, and collections.
• Customizable Upsells: Upsell through popups, best sellers, and thank you pages.

SearchPie SEO & Speed optimize

SearchPie is a powerful, automated SEO solution designed to elevate your store’s search rankings and drive organic traffic. With AI-powered Meta Tag generation, multi-language content editing, and enhanced visibility through Schema and Snippets, SearchPie saves time while optimizing your website’s performance. Get 24/7 support from dedicated SEO experts for personalized assistance.

Key Features:

• SEO Manager: Detects and resolves SEO issues with detailed reports for stores and landing pages.
• SEO & Traffic Booster: Improve visibility using rich snippets, Meta Tags, ALT Tags, and backlinks.
• Speed Optimizer: Enhance page speed with AMP, image compression, and instant loading features.
• Credibility Protection: Automatically detect and manage long URLs and 404 errors with AI.
• AI Content Generator: Effortlessly create unique product descriptions using AI.

Omnisend Email Marketing & SMS

Omnisend’s email and SMS marketing automation app empowers Shopify merchants to connect with more customers and drive sales. Effortlessly create stunning emails, grow your subscriber list, and engage buyers with personalized messages. Backed by 24/7 support, Omnisend makes marketing easy and effective for all users.

Key Features:

• Multi-Channel Campaigns: Launch email newsletters and global SMS campaigns with ease.
• Subscriber Growth: Expand your email list using popups, spin-to-win, and other forms.
• Pre-Made Templates: Create eye-catching emails for any occasion—no coding required.
• Automated Workflows: Set up abandoned cart reminders, welcome series, and more.
• Social Proof: Collect and showcase product reviews to build trust and increase sales.

Attrac: Bars, Banners, Pop ups

Attrac is the ultimate solution for onsite marketing campaigns, combining offer announcements, countdown timers, notifications, and email/SMS capture popups in one app. Easily promote deals, grow your subscriber list, and increase conversions with fully customizable features that integrate seamlessly with popular tools like PageFly, Mailchimp, Klaviyo, and Omnisend.

Key Features:

• Top Bars: Multi-announcement, countdown timer, and free shipping bars to engage visitors.
• Popups: Opt-in, discount, and free shipping popups to capture leads and boost sales.
• Signup Forms: Header newsletter forms and exit-intent popups to grow your email list.
• Banners: Display store alerts on product pages and in the cart to drive customer action.
• Advanced Targeting: Show the right message to the right audience at the perfect time.

Elevar Conversion Tracking

Elevar revolutionizes conversion tracking for D2C brands with a robust data layer and server-side tracking. Transform shopping behavior into structured events that enhance attribution accuracy across all connected marketing channels. Integrate seamlessly with platforms like Facebook CAPI, Google Ads, GA4, TikTok, Klaviyo, and more to leverage precise first-party data for better marketing decisions.

Key Features:

• Server-Side Tracking: Link and transmit data to more than 40 marketing platforms.
• Session Enrichment: Identify returning users and counter iOS data limitations.
• User Identity Graph: Store click IDs, customer details, and complete attribution.
• GDPR Compliance: Built-in client-side and server-side consent management.
• Data Layer for GTM: A complete eCommerce data layer designed for Google Tag Manager.

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Customer Retention & Loyalty Apps

Maintaining customer engagement and fostering repeat business is crucial for long-term success. These loyalty and rewards apps help businesses build strong relationships with their customers:

Yotpo Loyalty & Rewards Overview

Yotpo Loyalty & Referrals simplifies customer loyalty and retention with an agile platform that allows you to launch and iterate your loyalty program without any development needed. Customers can earn and redeem points through 20+ pre-built campaigns, driving repeat purchases, increasing customer lifetime value (LTV), and enhancing engagement.

Key Features:

• Performance Analytics: Monitor your loyalty and referral program’s ROI and key metrics.
• No-Code Customization: Easily manage your loyalty and rewards program without coding.
• Diverse Rewards: Encourage repeat purchases with a variety of rewards and VIP tiers.
• Tiered Programs: Create a tiered system based on points, spending, or referrals.
• Integrated Experience: Combine Yotpo products for a cohesive loyalty experience.

Smile.io

Smile.io powers loyalty, referrals, and VIP rewards programs designed to increase sales and repeat purchases while reducing acquisition costs and enhancing brand loyalty. Setting up a loyalty program with Smile takes just minutes—no coding required! Managing your program is effortless, thanks to easy integrations with your favorite apps. Additionally, you’ll receive assistance from a team of experts for any technical inquiries and best practices concerning rewards and loyalty.

Key Features:

• Points for Purchases: Encourage repeat purchases by rewarding every order with points.
• Social Rewards: Reward customers for social actions on platforms like Instagram, TikTok, and Facebook.
• Sales Events: Drive sales with bonus point events that incentivize purchases.
• Easy Integrations: Integrate Smile with tools like Klaviyo, Gorgias, and 25+ others for seamless operation.
• Performance Optimization: Optimize your loyalty program by comparing performance with similar stores.

Referral Candy & Affiliate

ReferralCandy assists Shopify (and Plus) stores in attracting customers, boosting sales, and achieving growth through referral and affiliate marketing. By setting up referral and affiliate programs, you can retain customers and reward them for referring their friends. Customers receive a referral link to share, promoting your brand across various industries, including fashion, nutrition, electronics, home, and pets.

Key Features:

• Quick Setup: Launch a referral or affiliate program and start generating sales within 30 minutes.
• Post-Purchase Engagement: Utilize pop-ups, emails, and pages to enroll customers in the program after purchase.
• Automated Rewards: Automatically reward customers with cash and coupons for both one-off and subscription sales.
• Custom Branding: Tailor your referral program with your logo, images, and brand colors for a cohesive look.

Stamped Loyalty & Referrals

Stamped Loyalty & Referrals offers a comprehensive solution for building customer loyalty and driving referrals. Whether used independently or integrated with Stamped’s Reviews & Ratings product, this app enables Shopify merchants to deliver a tailored loyalty experience. With AI-powered Points & Rewards, VIP Tiers, and a robust Referral Program, businesses can increase average order value and maximize customer lifetime value.

Key Features:

• Loyalty & Rewards Program: Provide customers with a customized points and rewards system to encourage repeat purchases.
• Referral Program: Boost growth by incentivizing customers to refer friends and family.
• VIP Tiers: Reward your most loyal customers with exclusive benefits through VIP loyalty tiers.

Growave

Growave is a versatile, feature-rich app built exclusively for Shopify, combining multiple essential tools into one solution to save you from paying for individual apps. With extensive customization options, multi-language support, and real-time analytics, Growave transforms your site into a sales-driving powerhouse. Easily manage everything from a single dashboard with no coding required, and enjoy 24/7 support for seamless operations.

Key Features:

• Loyalty Program, VIP Tiers, and Rewards: Enhance repeat purchases and strengthen customer retention with an all-encompassing loyalty system.
• Referral Program: Acquire new customers organically, reducing ad spend by incentivizing referrals.
• Wishlists & Triggered Emails: Boost sales with wishlist features and automated email triggers for back-in-stock and on-sale notifications.
• Photo & Product Reviews: Automatically gather reviews and display them in Google search results to build trust and boost conversions.
• Instagram Photos & UGC: Display Instagram photos and user-generated content to enhance social proof and boost sales.

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Order Tracking & Shipping Apps

Efficient order tracking and shipping can significantly improve customer satisfaction and reduce the number of support queries. The following Shopify apps make it easy to manage and automate shipping and provide real-time order tracking for customers.

AfterShip Order Tracking

AfterShip empowers Shopify merchants with a branded order tracking solution, integrating with 1,100+ carriers to offer real-time shipment updates. Its centralized dashboard provides comprehensive analytics and reporting, enabling merchants to monitor shipping performance and identify potential risks. With an AI-powered delivery estimate widget (EDD) displayed on product detail and checkout pages, AfterShip helps reassure customers and drive purchases. You can reach out for support at any time through chat or email, 24/7.

Key Features:

• Branded Tracking Pages: Enhance customer experience with personalized tracking pages featuring product recommendations to increase sales.
• Automated Notifications: Reduce complaints and WISMO (Where Is My Order) calls with automated email and SMS updates.
• Centralized Shipment Dashboard: Monitor shipment status and identify issues or exceptions in real-time.
• AI-powered Estimated Delivery Dates (AI EDD): Provide accurate delivery predictions to ease customer concerns.
• Analytics and Reports: Gain insights into shipment performance and on-time delivery with built-in analytics.

ShipStation

ShipStation makes shipping easier, faster, and more affordable. Through its multi-channel platform, you can seamlessly synchronize orders across all your eCommerce stores and sales channels. It provides discounted rates for domestic and international shipping, helping you save on every order. The app’s workflow automation streamlines fulfillment, allowing you to ship more in less time. Whether you’re a small startup or a large enterprise, ShipStation simplifies your shipping process.

Key Features:

• Multiple Carrier Support: Ship using top carriers like UPS, USPS, Canada Post, Royal Mail, DHL Express, and more.
• Multi-channel Order Sync: Seamlessly sync orders from Amazon, eBay, Etsy, Walmart, and other platforms you sell on.
• Shipping Automation & Bulk Printing: Speed up fulfillment with automation, bulk label printing, and advanced warehouse tools.
• Comprehensive Shipping Options: Access real-time shipping rates, return options, insurance, and electronic customs forms.

Tracktor Order Tracking

Tracktor transforms first-time buyers into loyal customers by enhancing their experience with transparent order tracking, reducing support inquiries. Seamlessly integrated with over 1,700 carriers worldwide, Tracktor provides real-time visibility into the status of every shipment. The fully customizable tracking page allows you to personalize the customer experience, keeping them informed and satisfied.

Key Features:

• Global Order Tracking: Track shipments with more than 1,700 connected carriers.
• Reduce WISMO Inquiries: Lower “Where’s My Order?” questions with clear tracking information.
• Automated Notifications: Send email and SMS alerts for important package events.
• Customizable Tracking Pages: Custom tracking pages to showcase your brand identity.
• 24/7 USA-based Support: Get assistance from our helpful support team anytime.

Shippo ‑ Simplified Shipping

Shippo streamlines your shipping process by effortlessly syncing your Shopify orders and offering access to competitive rates from more than 40 carriers globally, including UPS, USPS, and DHL Express. With its robust end-to-end multi-carrier shipping software, Shippo is designed to grow with your business. Automate workflows throughout the fulfillment journey to scale your operations effortlessly.

Key Features:

• Shopify Integration: Sync order information with Shopify for real-time updates.
• Fast Shipping: Compare rates quickly, print labels, and utilize batch printing.
• Real-Time Tracking: Monitor shipments in real-time and notify customers with ease.
• Branded Shipping Experience: Customize tracking pages, notification emails, and packing slips to enhance your brand presence.
• Easy Returns: Generate return labels effortlessly to improve the customer experience.

Easyship ‑ All in One Shipping

Easyship is the trusted solution for Shopify merchants managing their global shipping needs, covering everything from shipping labels to returns with a single, user-friendly account. With Easyship, you can sync orders, automate workflows, batch print labels, and share tracking information. The platform manages automatic tax and duties documentation, offers branded packing slips, supports optional prepaid returns, and lets you integrate your own carrier accounts. Benefit from the lowest possible rates with access to over 250 carriers worldwide, including UPS, FedEx, USPS, and DHL.

Key Features:

• Streamlined Shipping for Shopify: Sync orders, automate workflows, and easily print labels.
• Best Rates Comparison: Use our shipping calculator to find the best rates for any route.
• Checkout Flexibility: Display both the cheapest and fastest shipping options to boost sales.
• Insurance Options: Flexible insurance coverage for both domestic and international shipments.
• Customized Customer Experience: Enhance customer satisfaction with personalized branding and easy return processes.

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Conclusion

With BFCM 2024 on the horizon, equipping your Shopify store with the right apps can greatly impact your success. Whether you’re looking to boost sales through subscriptions, offer flexible payment options, or improve customer retention with loyalty programs, these top Shopify apps can help you prepare for one of the most active shopping periods of the year.

By leveraging the power of these tools, you’ll be well on your way to maximizing sales, enhancing customer experience, and driving long-term growth during Black Friday and Cyber Monday 2024.