Black Friday and Cyber Monday (BFCM) are almost here, and if you’re in the e-commerce world, you know how big this time can be. While most think of BFCM as a quick sales event, it’s also a great chance to set up strategies that will keep customers coming back long after the holidays.
In this blog, we’ll show you how tweaking your subscription model for the 2024 holiday rush can boost customer loyalty and drive major success during BFCM. Whether selling curated gift boxes, personalized bundles, or promoting longer subscription plans, these tips will help you stand out during the busiest shopping season of the year. Let’s dive in!
Why focus on subscriptions during BFCM?
The subscription model has taken off in recent years because customers love the convenience and personalization it offers. Subscriptions eliminate the need for reordering, providing ongoing value effortlessly. BFCM is the perfect time to push subscriptions because shoppers are not just looking for deals; they’re also thinking about long-term value.
Tip 1: Use Limited-Time Offers to Drive Subscriptions
People love a great deal, and limited-time offers are a surefire way to increase sign-ups. Consider offering something like ‘Get 10% off your first subscription box’ or provide a discount on the first few months for new subscribers.
Another great tactic? Offer a “Build Your Bundle” deal. Let customers create their subscription package. Whether it’s for beauty products, meal kits, or tech gadgets, giving people control makes them more likely to subscribe.
Tip 2: Make gift boxes a no-brainer for holiday shoppers
The holidays are about gifting, and subscription-based gift boxes are a great way to introduce your products. Think about it: a gift box filled with your top products wrapped in festive packaging is an easy and thoughtful gift option for shoppers.
Make sure it’s super simple for customers to buy these gift boxes as a one-time present or a subscription for their loved ones. The easier you make it for them, the more likely they’ll hit that purchase button.
Tip 3: Create Special Subscription Plans for BFCM
BFCM is when shoppers are hunting for the best deals, so why not offer special subscription plans for this event? You can do something like “Sign up during BFCM and get two months free” or offer a long-term discount like locking in a lower price for a year.
You can also offer perks for higher-tier subscriptions, like early access to new products or exclusive discounts for members only. This turns one-time shoppers into loyal subscribers.
Tip 4: Make It Easy with a Subscription App
To keep things running smoothly, consider using a subscription app. These apps make it easy for your customers to manage their subscriptions—whether they want to pause, change, or modify their plan. This kind of flexibility is important, especially during BFCM when shoppers are comparing different offers.
Plus, these apps come with handy tools to help you track customer behavior, manage stock, and handle deliveries. This way, you’ll be prepared for the holiday rush and the flood of orders.
Tip 5: Keep Customers Coming Back with Extra Incentives
Getting new subscribers is great, but keeping them is even better. Once the BFCM deal ends, you’ll want to make sure those customers stick around. Offer ongoing perks like discounts, freebies, or loyalty rewards for subscribers to keep them engaged.
For example, you could offer periodic discounts for long-term subscribers, like “15% off on specific items for loyal customers.” Personalizing offers based on what customers have bought can also keep them interested and reduce the chance of cancellations after the holidays.
Tip 6: Personalization and Flexibility Are Key
Adding a personal touch for customers during BFCM can make your brand shine. Allow customers to customize their own subscription bundles based on their preferences. Whether skincare products, tech gadgets, or snacks, personalization makes people feel special and increases the chances they’ll stay subscribed.
Flexibility is just as important. Let your customers easily change their subscription frequency, skip a month, or swap products. A Subscription app can help make this process seamless, giving your customers control and keeping them satisfied.
Final Thoughts
BFCM 2024 is shaping up to be massive, and if you run a subscription-based business, it’s time to ready. By offering limited-time deals, personalized options, and using a Subscription app, you can not only boost your holiday sales but also build a loyal customer base that sticks with you long after the holidays.
Whether you’re selling festive gift boxes, promoting build-your-own bundles, or running exclusive subscription deals, these tips will help you shine during the BFCM rush.
So, don’t wait! Begin preparing now to maximize the holiday season and expand your subscription model.
