How to Use Quantity Based Bundles to Increase Sales and AOV

If you’re a Shopify merchant, you know customers who buy once often buy more when the offer is simple, flexible, and valuable. The Bundles Quantity Break feature in Easy Subscriptions makes this effortless. It allows merchants to create multi-unit bundles for a single SKU, like “2-Pack,” “3-Pack,” or “5-Pack”, with tiered pricing or custom discounts for each bundle.

This feature drives higher average order value (AOV), simplifies inventory management, keeps fulfillment tied to the parent product, and integrates seamlessly with Shopify subscriptions App.

In this guide, we’ll demonstrate how Bundle Quantity Break works, explain why it’s a game-changer for Shopify stores, and provide steps to implement it for maximum revenue and customer retention.

What Is a Bundle Quantity Break?

Bundles Quantity Break is a core feature in Easy Subscriptions that enables Shopify merchants to offer tiered discounts for multiple units of the same product.

Bundles Quantity Break keeps all bundles linked to the parent SKU, ensuring:

• Accurate inventory tracking
• Seamless fulfillment
• Simplified analytics

Example Bundles Quantity Break:

• Single Pack , $25
• 2-Pack , $45 (Save 10%)
• 3-Pack , $60 (Save 20%)

By providing flexible quantity-based discounts, merchants encourage larger purchases without complicating checkout or product pages.

Key Benefits:

• Increase AOV naturally
• Encourage repeat purchases and subscriptions
• Simplify inventory management
• Offer a Shopify-native, seamless experience

Objectives of Bundles Quantity Break

This feature is designed to help Shopify merchants:

1. Sell Multiple Quantities Easily
   Pre-defined bundles allow customers to purchase more of the same product quickly and conveniently.
2. Offer Custom Pricing & Discounts
   Merchants can define fixed prices or dynamic discounts for each bundle tier (percentage, or amount-off).
3. Simplify Inventory Management
   All bundles are tied to the parent SKU, keeping stock levels accurate across Shopify stores.
4. Seamless Shopify Integration
   Bundles appear on product pages, while performance is tracked in analytics.
5. Drive AOV & Retention
   Quantity-based pricing encourages higher-value purchases and works well with subscription plans for recurring revenue.

Core Functionality of Bundles Quantity Break

1. Bundle Creation

Merchants can create bundles from an existing product and define multiple quantity tiers. Each bundle can have:

• Custom title (e.g., “3-Pack, Save 15%”)
• Custom pricing or discount
• Optional description

2. Pricing & Discount Logic

Bundles Quantity Break allows:

• Fixed prices for each tier, or
• All types of discounts (percentage, amount-off)

Discounts are calculated dynamically and displayed on:

• Product page
• Cart drawer
• Checkout summary

3. Shopify Integration

Inventory tracking ties back to the base SKU, ensuring synchronization across all Shopify channels.

4. Frontend Display

Bundles appear as interactive cards or buttons on product pages.

Example:

• Single Pack , $25
• 2-Pack , $45 (Save 10%)
• 3-Pack , $60 (Save 20%)

5. Subscription Compatibility

Bundles can be offered as one-time purchases or recurring subscriptions:

• Customers select quantity bundle + frequency
• Pricing adjusts automatically based on bundle discount
• Fully compatible with Easy Subscriptions App recurring logic and Shopify Payments

Example Use Cases

Marketing & Growth Opportunities

Bundles Quantity Break opens several growth opportunities:

• Increase AOV: Customers are incentivized to buy higher quantities.
• Enhance LTV: Works exceptionally well with subscription plans.
• Improved Merchandising: Feature bundles as limited-time offers or spotlight promotions.
• Cross-Channel Promotions: Promote “Bundle & Save” campaigns via Email/SMS using tools like Klaviyo or Attentive.

Edge Cases & Troubleshooting

Edge Cases:

• If a base product is out of stock, all bundles referencing it show “Out of Stock.”
• If a parent product price is updated, bundle pricing recalculates automatically.

Common Issues & Solutions:

Proven Strategies to Maximize AOV with Bundles Quantity Break

1. Offer Perks for Higher Quantities
   Free shipping, bonus gifts, or early access for larger bundles.
2. Use Urgency & Social Proof
   Display “Only X left in stock” alerts or “120 shoppers bought this bundle today” badges.
3. Combine with Loyalty Programs
   Reward customers with bonus points for bundle purchases or referral incentives to create a growth flywheel.

Future Enhancements in Easy Subscriptions

• Bundle Analytics Dashboard: Track performance, conversion, and AOV lift.
• AI Bundle Recommendations: Suggest popular quantity tiers based on customer purchase history.

FAQs

Q: Can I create bundles without coding?
A: Yes, Easy Subscriptions lets you create dynamic quantity break bundles directly in Shopify.

Q: Are Bundles Quantity Break only for physical products?
A: No. Digital products, memberships, or services can also benefit from quantity-based incentives.

Q: Can bundles integrate with subscriptions?
A: Yes. Customers can choose quantity bundles as recurring orders, with pricing logic automatically adjusting.

Q: How do I decide discount levels?
A: Start with smaller savings (5–10%) and test higher tiers. Higher tiers should increase AOV without reducing margins.