- Go to your Shopify Admin Dashboard.
- In the left-hand menu under Apps, click on Easy Subscriptions.
- Select Analytics from the submenu.
You’ll now be directed to the Analytics Dashboard, where you can access key metrics and insights across different tabs:
- Overview
- Cancellations
- Inventory Planning
📊 Analytics Tab Breakdown & Insights
🔹 1. Overview Tab
Provides a snapshot of revenue performance, order trends, and customer insights.
- Gross Revenue
→ Total income generated from subscriptions.
✅ Helps track business growth and revenue trends over time.
- New Revenue
→ Income from new subscribers during the selected date range.
✅ Useful for measuring the success of recent campaigns or promotions. - Recurring Revenue
→ Ongoing revenue from existing subscribers.
✅ A core metric for forecasting income and the sustainability of your subscription model. - Orders
→ Total number of subscription orders processed.
✅ Indicates volume and engagement. - Average Revenue
→ Gross revenue divided by total orders.
✅ Helps assess customer lifetime value and pricing effectiveness.
You can filter results by Last 30/60/90 days and more for trend comparisons.
🔹 2. Cancellations Tab
Tracks customer cancellations and attempts, offering a view of churn behavior.
- Cancellation Attempts
→ Number of times users initiated a cancellation process.
✅ Early warning signal for dissatisfaction or pricing issues. - Canceled
→ Number of completed subscription cancellations.
✅ Key churn indicator. - Skipped
→ Customers who chose to skip instead of canceling.
✅ Opportunity to keep them engaged and reduce churn. - Claimed Offer
→ Number of users who accepted a retention offer (e.g., discount).
✅ Measures the success of your retention strategy. - Cancellations by Reason (Bar Graph)
→ Categorized data on why users cancel (e.g., too expensive, shipping delays).
✅ Directly informs retention strategy and product or service improvements.
🔹 3. Inventory Planning Tab
(If enabled) — Helps in forecasting product demand based on upcoming subscription renewals.
✅ Assists in restocking decisions and avoids under/over-supply issues.
🧠 How These Metrics Help You Make Smarter Decisions
| Metric | Decision-Making Benefit |
| Recurring Revenue | Forecast monthly income and set sales goals. |
| Cancellation Reasons | Identify pain points and adjust pricing, shipping, or product offers. |
| Claimed Offers | Refine discount or retention strategies. |
| New vs Recurring Revenue | Balance marketing spend between acquisition and retention. |
| Order Volume | Assess product performance and campaign effectiveness. |
| Inventory Planning | Avoid inventory shortages or waste by aligning stock with renewals. |
