# Easy Subscriptions > Easy Subscriptions is a Shopify-native subscription management app that helps DTC and ecommerce brands launch, manage, and grow recurring revenue. It covers subscription management, customer self-service portals, dunning and failed-payment recovery, bundle building, upsell/cross-sell, series subscriptions, multilingual subscriptions, and quick checkout links, alongside a companion Easy Loyalty & Rewards app, free white-glove migration from other subscription platforms, and dedicated merchant support. ## Product & Features - [Home](https://easysubscription.io/): Shopify subscription app for recurring revenue, retention, and customer self-service. - [Features Overview](https://easysubscription.io/features/): Full feature set for running a Shopify subscription business. - [Feature List](https://easysubscription.io/easy-subscriptions-feature/): Detailed breakdown of all Easy Subscriptions features. - [Customer Portal](https://easysubscription.io/features/portal/): Self-service portal where subscribers manage, pause, skip, swap, or cancel subscriptions. - [Subscription Management](https://easysubscription.io/features/subscription-management/): Core tools for creating and managing subscription plans on Shopify. - [Subscription Analytics & Vitals](https://easysubscription.io/features/subscription-analytics-vitals/): Dashboards and metrics for tracking subscription program health. - [Series Subscriptions](https://easysubscription.io/features/series-subscriptions/): Sequential/curated product delivery subscriptions (e.g., subscription boxes). - [Multilingual Subscriptions](https://easysubscription.io/features/multilingual-subscriptions/): Localized subscription experiences for global storefronts. - [Quick Checkout Links](https://easysubscription.io/features/quick-checkout/): Shareable direct-to-checkout links for subscription products. - [Upsell & Cross-sell](https://easysubscription.io/features/upsell-cross-sell/): In-flow upsell and cross-sell offers to increase AOV. - [Retention Management](https://easysubscription.io/features/retention-management/): Tools to reduce churn and keep subscribers active. - [Dunning Management](https://easysubscription.io/features/dunning-management/): Automated recovery of failed subscription payments. - [Bundle Builder](https://easysubscription.io/features/bundle-builder/): Build product bundles and quantity breaks to grow AOV. - [Enterprise](https://easysubscription.io/enterprise/): Solutions for high-volume Shopify Plus and enterprise subscription brands. - [Integrations](https://easysubscription.io/integrations/): Third-party apps and services that connect with Easy Subscriptions. ## Loyalty & Rewards - [Easy Loyalty & Rewards](https://easysubscription.io/loyalty-rewards/): Companion loyalty and rewards app for repeat purchases and subscriber retention. - [Loyalty & Rewards Pricing](https://easysubscription.io/loyalty-rewards-pricing/): Pricing plans for the Easy Loyalty & Rewards app. ## Pricing - [Pricing Plans](https://easysubscription.io/pricing-plans/): Easy Subscriptions pricing tiers for Shopify merchants. ## Comparisons - [Easy Subscriptions vs Appstle](https://easysubscription.io/easy-subscriptions-vs-appstle-subscriptions/): Feature and pricing comparison with Appstle Subscriptions. - [Easy Subscriptions vs Bold](https://easysubscription.io/easy-subscriptions-vs-bold-subscriptions/): Feature and pricing comparison with Bold Subscriptions. - [Easy Subscriptions vs Recharge](https://easysubscription.io/easy-subscriptions-vs-recharge-subscriptions/): Feature and pricing comparison with Recharge. - [Easy Subscriptions vs Seal](https://easysubscription.io/easy-subscriptions-vs-seal-subscriptions/): Feature and pricing comparison with Seal Subscriptions. - [Easy Subscriptions vs Skio](https://easysubscription.io/easy-subscriptions-vs-skio-subscriptions/): Feature and pricing comparison with Skio. - [Easy Subscriptions vs Subi](https://easysubscription.io/easy-subscriptions-vs-subi-subscriptions/): Feature and pricing comparison with Subi. ## Migrations - [Migrations Overview](https://easysubscription.io/migrations/): Free, white-glove migration process for switching subscription apps. - [Migrate from Recharge](https://easysubscription.io/migrations/from-recharge/): Guide to migrating subscribers from Recharge. - [Migrate from Loop](https://easysubscription.io/migrations/from-loop/): Guide to migrating subscribers from Loop Subscriptions. - [Migrate from Appstle](https://easysubscription.io/migrations/from-appstle/): Guide to migrating subscribers from Appstle. - [Migrate from Bold](https://easysubscription.io/migrations/from-bold/): Guide to migrating subscribers from Bold Subscriptions. - [Migrate from Skio](https://easysubscription.io/migrations/from-skio/): Guide to migrating subscribers from Skio. ## Industries - [Industries Overview](https://easysubscription.io/industries/): Subscription use cases across verticals. - [Fitness & Wellness](https://easysubscription.io/industries/fitness-wellness/): Subscription strategies for fitness and wellness brands. - [Food & Grocery](https://easysubscription.io/industries/food-grocery/): Subscription strategies for food and grocery brands. - [Skincare & Beauty](https://easysubscription.io/industries/skincare-beauty/): Subscription strategies for skincare and beauty brands. - [Pet Food & Treats](https://easysubscription.io/industries/pet-food-treats/): Subscription strategies for pet food brands. - [Health & Supplements](https://easysubscription.io/industries/health-supplements/): Subscription strategies for health and supplement brands. - [Coffee](https://easysubscription.io/industries/coffee/): Subscription strategies for coffee brands. ## Case Studies - [Case Studies Overview](https://easysubscription.io/case-studies/): Index of merchant success stories. - [Single-SKU Shopify Stores: 67% Subscription Conversion Growth](https://easysubscription.io/case-studies/single-sku-shopify-subscription-growth-report/) - [QAT Supply: 150% Subscription Revenue in 12 Months](https://easysubscription.io/case-studies/qatsupply-shopify-subscription-growth/) - [Glow Jar: 54% Recurring Revenue Engine (Yotpo migration)](https://easysubscription.io/case-studies/glow-jar-beauty-yotpo-to-easy-subscription-migration/) - [K9 Power: 229% Subscription Growth (Recharge migration)](https://easysubscription.io/case-studies/k9-power-recharge-migration/) - [The Bad Wrap: 500+ Members Migrated (PayWhirl migration)](https://easysubscription.io/case-studies/the-bad-wrap-paywhirl-to-easy-subscriptions-migration/) - [Hunter Pure Air: 2,000+ Subscribers Migrated, 3 Stores Unified (Bold migration)](https://easysubscription.io/case-studies/hunter-pure-air-bold-to-easy-subscriptions-migration/) - [Midway Wool: 331.75% Subscription Revenue Increase](https://easysubscription.io/case-studies/midway-wool/) - [1 Percent Fitness: Trusted Nutrition Brand](https://easysubscription.io/case-studies/meet-the-most-trusted-nutrition-brand1-percent-fitness/) ## Glossary - [Glossary Index](https://easysubscription.io/glossary/): Definitions of subscription, ecommerce, and billing terminology. - [Subscribe and Save](https://easysubscription.io/glossary/subscribe-and-save/) - [Recurring Revenue](https://easysubscription.io/glossary/recurring-revenue/) - [Free Trial](https://easysubscription.io/glossary/free-trial/) - [Subscription Fatigue](https://easysubscription.io/glossary/subscription-fatigue/) - [Voluntary Churn](https://easysubscription.io/glossary/voluntary-churn/) - [Subscription Pause](https://easysubscription.io/glossary/subscription-pause/) - [Billing Automation](https://easysubscription.io/glossary/billing-automation/) - [Subscription Upgrade](https://easysubscription.io/glossary/subscription-upgrade/) - [Revenue Leakage](https://easysubscription.io/glossary/revenue-leakage/) - [Usage-Based Pricing](https://easysubscription.io/glossary/usage-based-pricing/) - [Cohort Analysis](https://easysubscription.io/glossary/cohort-analysis/) - [Subscription Revenue](https://easysubscription.io/glossary/subscription-revenue/) - [Subscription Box](https://easysubscription.io/glossary/subscription-box/) - [Automated Payment](https://easysubscription.io/glossary/automated-payment/) - [B2C Subscription Business](https://easysubscription.io/glossary/business-to-consumer-b2c/) - [Workflow Automation](https://easysubscription.io/glossary/workflow-automation/) - [Value Proposition](https://easysubscription.io/glossary/value-proposition/) - [Upsell](https://easysubscription.io/glossary/upsell/) - [Troubleshooting](https://easysubscription.io/glossary/troubleshooting/) - [Trial Subscription](https://easysubscription.io/glossary/trial-subscription/) - [Subscription Trial Period](https://easysubscription.io/glossary/trial-period/) - [Trial Duration](https://easysubscription.io/glossary/trial-duration/) - [Tiered Discounts](https://easysubscription.io/glossary/tiered-discounts/) - [Subscription Tracking](https://easysubscription.io/glossary/subscription-tracking/) - [Subscription Pricing](https://easysubscription.io/glossary/subscription-pricing/) - [Subscription Portal](https://easysubscription.io/glossary/subscription-portal/) - [Subscription Management Interface](https://easysubscription.io/glossary/subscription-management-interface/) - [Subscription Management](https://easysubscription.io/glossary/subscription-management/) - [Subscription Groups](https://easysubscription.io/glossary/subscription-groups/) - [Subscription Flow](https://easysubscription.io/glossary/subscription-flow/) - [Subscription Economy](https://easysubscription.io/glossary/subscription-economy/) - [Subscription Contracts](https://easysubscription.io/glossary/subscription-contracts/) - [Subscription Business Model](https://easysubscription.io/glossary/subscription-business-model/) - [Shopify Subscription (Definition)](https://easysubscription.io/glossary/subscription/) - [Subscriber Churn Rate](https://easysubscription.io/glossary/subscriber-churn/) - [Revenue Protection](https://easysubscription.io/glossary/revenue-protection/) - [Revenue Optimization](https://easysubscription.io/glossary/revenue-optimization/) - [Recurring Billing](https://easysubscription.io/glossary/recurring-billing/) - [Product Bundles](https://easysubscription.io/glossary/product-bundles/) - [Prepaid Subscription Plans](https://easysubscription.io/glossary/prepaid-plans/) - [Prepaid Orders](https://easysubscription.io/glossary/prepaid-orders/) - [Predictable Revenue](https://easysubscription.io/glossary/predictable-revenue/) - [PCI Compliance](https://easysubscription.io/glossary/pci-compliance/) - [Payment Recovery](https://easysubscription.io/glossary/payment-recovery/) - [Payment Processor](https://easysubscription.io/glossary/payment-processor/) - [Payment Methods](https://easysubscription.io/glossary/payment-method/) - [Payment Gateway](https://easysubscription.io/glossary/payment-gateway/) - [Payment Failures](https://easysubscription.io/glossary/payment-failures/) - [Payment API](https://easysubscription.io/glossary/payment-api/) - [Order Fulfillment](https://easysubscription.io/glossary/order-fulfillment/) - [One-Time Purchase vs Subscription](https://easysubscription.io/glossary/one-time-purchase/) - [Subscription Onboarding Flow](https://easysubscription.io/glossary/onboarding-flow/) - [Net Revenue Retention (NRR)](https://easysubscription.io/glossary/net-revenue-retention/) - [Multilingual Support](https://easysubscription.io/glossary/multilingual-support/) - [Monthly Recurring Revenue (MRR)](https://easysubscription.io/glossary/monthly-recurring-revenue-mrr/) - [Shopify Subscription Migration](https://easysubscription.io/glossary/migration/) - [Manage Subscriptions](https://easysubscription.io/glossary/manage-subscriptions/) - [LTV/CAC Ratio](https://easysubscription.io/glossary/ltv-cac-ratio/) - [Loyalty Rewards](https://easysubscription.io/glossary/loyalty-rewards/) - [Involuntary Churn](https://easysubscription.io/glossary/involuntary-churn/) - [Global Expansion](https://easysubscription.io/glossary/global-expansion/) - [Free Shipping](https://easysubscription.io/glossary/free-shipping/) - [Failed Payment Recovery](https://easysubscription.io/glossary/failed-payment-recovery/) - [Ecommerce Platform](https://easysubscription.io/glossary/ecommerce-platform/) - [Ecommerce Personalization](https://easysubscription.io/glossary/ecommerce-personalization/) - [Ecommerce Merchant](https://easysubscription.io/glossary/ecommerce-merchant/) - [Ecommerce Subscriptions](https://easysubscription.io/glossary/ecommerce/) - [Dynamic Pricing](https://easysubscription.io/glossary/dynamic-pricing/) - [Dunning Explained](https://easysubscription.io/glossary/dunning/) - [Shopify Subscription Discounts](https://easysubscription.io/glossary/discounts/) - [Delivery Frequency](https://easysubscription.io/glossary/delivery-frequency/) - [Customer Satisfaction](https://easysubscription.io/glossary/customer-satisfaction/) - [Customer Retention](https://easysubscription.io/glossary/customer-retention/) - [Customer Portal](https://easysubscription.io/glossary/customer-portal/) - [Customer Loyalty](https://easysubscription.io/glossary/customer-loyalty/) - [Customer Lifetime Value (CLV/LTV)](https://easysubscription.io/glossary/customer-lifetime-value/) - [Customer Engagement](https://easysubscription.io/glossary/customer-engagement/) - [Customer Acquisition Cost (CAC)](https://easysubscription.io/glossary/customer-acquisition-cost-cac/) - [Churn](https://easysubscription.io/glossary/churn/) - [Cash Flow Management](https://easysubscription.io/glossary/cash-flow-management/) - [Cancellation Flow](https://easysubscription.io/glossary/cancellation-flow/) - [Billing Cycle](https://easysubscription.io/glossary/billing-cycles/) - [Average Order Value (AOV)](https://easysubscription.io/glossary/average-order-value/) - [Auto-Renewal](https://easysubscription.io/glossary/auto-renewal/) - [Auto Cancellation](https://easysubscription.io/glossary/auto-cancellation/) - [Annual Subscription](https://easysubscription.io/glossary/annual-subscription/) - [Annual Recurring Revenue (ARR)](https://easysubscription.io/glossary/annual-recurring-revenue-arr/) - [Subscription Analytics](https://easysubscription.io/glossary/analytics/) - [Abandoned Cart](https://easysubscription.io/glossary/abandoned-cart/) ## Guides & Buyer Comparisons (Blog) - [Blog Index](https://easysubscription.io/blog/): All articles on Shopify subscriptions, retention, and ecommerce growth. - [BFCM Shopify Subscription Playbook](https://easysubscription.io/bfcm-shopify-subscription-playbook/): Black Friday/Cyber Monday playbook for subscription merchants. - [7 Best Shopify Subscription Apps in 2026: Ranked & Compared](https://easysubscription.io/blog/best-shopify-subscription-apps/) - [The Best Recharge Alternative for Shopify in 2026](https://easysubscription.io/blog/best-recharge-alternative-shopify/) - [Easy Subscriptions vs Loop (2026): Which is Better for Your Shopify Store?](https://easysubscription.io/blog/easy-subscriptions-vs-loop/) - [Easy Subscription vs Subi: Features, Pricing & Performance Compared](https://easysubscription.io/blog/subi-alternative-easy-subscription/) - [9 Best Shopify Loyalty Apps for 2026: Honest Comparison](https://easysubscription.io/blog/best-shopify-loyalty-apps/) - [Best Shopify Bundles App in 2026](https://easysubscription.io/blog/best-shopify-bundles-app/) - [Shopify Subscription Pricing Strategy: The Complete 2026 Guide](https://easysubscription.io/blog/shopify-subscription-pricing-strategy/) - [How to Set Up Shopify Subscriptions: A Step-by-Step Guide](https://easysubscription.io/blog/step-by-step-guide-to-set-up-subscriptions-to-your-shopify-store/) - [How to Build a Shopify Subscription Business in 2026: The Strategy Checklist](https://easysubscription.io/blog/planning-your-2026-subscription-strategy/) - [How to Start a Subscription Box Business: A Step-by-Step Guide](https://easysubscription.io/blog/how-to-start-a-subscription-box-business-step-by-step-guide/) - [What Is a Subscription Business Model? A Beginner's Guide for Indian Shopify Merchants](https://easysubscription.io/blog/subscription-business-model-shopify-india/) - [How to Cancel a Shopify Subscription (+ Smarter Alternatives)](https://easysubscription.io/blog/how-to-cancel-shopify-subscription-a-complete-guide-smarter-alternatives/) - [How to Reduce Customer Churn: 10 Strategies That Actually Work](https://easysubscription.io/blog/10-strategies-reduce-customer-churn-rate/) - [Why 'Pause, Skip, or Cancel' Features Are Essential for Reducing Churn](https://easysubscription.io/blog/why-pause-skip-or-cancel-features-are-essential-for-reducing-churn-in-shopify-subscriptions/) - [What Is Dunning Management? A Complete Guide for Businesses](https://easysubscription.io/blog/what-is-dunning-management-a-complete-guide-for-businesses/) - [Shopify Recurring Payments: The Complete Guide to Subscription Billing](https://easysubscription.io/blog/shopify-subscription-apps-recurring-billing-profitability/) - [Comprehensive Guide to Subscription Management](https://easysubscription.io/blog/comprehensive-guide-to-subscription-management-everything-you-need-to-know/) - [How to Migrate Your Shopify Subscriptions to Easy Subscriptions (Without Losing a Subscriber)](https://easysubscription.io/blog/migrate-to-easy-subscriptions-shopify-checkout/) - [30 Minutes to Freedom: Migrate Your Shopify Subscriptions Without Losing Data, Customers, or Sleep](https://easysubscription.io/blog/migrate-shopify-subscriptions-in-30-minutes/) - [How to Migrate from Subscription Plus to Easy Subscriptions](https://easysubscription.io/blog/migrate-from-subscription-plus-to-easy-subscriptions/) - [Free Migration from Yotpo Subscriptions to Easy Subscriptions](https://easysubscription.io/blog/free-migration-from-yotpo-subscriptions-to-easy-subscriptions/) - [How to Create a Shopify Loyalty Program in 7 Simple Steps](https://easysubscription.io/blog/how-to-create-a-shopify-loyalty-program-in-7-simple-steps/) - [Best Loyalty Program Features Shopify Brands Need in 2026](https://easysubscription.io/blog/best-loyalty-program-features-shopify-brands-need-in-2026/) - [Top 8 Shopify Apps to Increase Average Order Value in 2026](https://easysubscription.io/blog/top-shopify-apps-to-increase-average-order-value/) - [10 High-Converting Shopify Product Bundle Ideas](https://easysubscription.io/blog/high-converting-shopify-product-bundle-ideas/) - [Is Your Subscription Business Ready for the Agentic Commerce Era?](https://easysubscription.io/blog/shopify-subscription-agentic-commerce/) - [Where Shopify Subscription Apps Break at Scale (And How Merchants Scale Past It)](https://easysubscription.io/blog/where-shopify-subscription-apps-break-at-scale/) - [Shopify vs Shopify Plus: Complete Comparison for Subscription Businesses 2026](https://easysubscription.io/blog/shopify-vs-shopify-plus/) - [5 Best Shopify AI Chatbots in 2026](https://easysubscription.io/blog/shopify-ai-chatbots/) - [How to Sell Digital Products on Subscription in Shopify](https://easysubscription.io/blog/how-to-sell-digital-products-on-subscription-shopify/) - [How to Sell Subscriptions on Shopify Without a Payment Gateway (2026 Guide)](https://easysubscription.io/blog/sell-subscriptions-shopify-without-payment-gateway/) - [Best Shopify Subscription Apps for Health and Wellness 2026](https://easysubscription.io/blog/best-shopify-subscription-apps-health-wellness/) - [Best Shopify Subscription Apps for Pet Stores 2026](https://easysubscription.io/blog/best-shopify-subscription-apps-for-pet-stores/) - [Best Shopify Subscription Apps for Beauty Brands 2026](https://easysubscription.io/blog/why-beauty-brands-are-winning-with-subscriptions/) - [How to Sell Coffee Subscriptions on Shopify](https://easysubscription.io/blog/how-to-start-a-coffee-subscription-business-on-shopify/) - [5 Best Warranty Management Software on Shopify in 2026](https://easysubscription.io/blog/5-best-warranty-management-software-on-shopify-in-2026/) - [Shopify Payment Gateways for Subscription Businesses](https://easysubscription.io/blog/shopify-payment-gateways-for-subscription-businesses/) - [Run Shopify Subscriptions with Paystack in South Africa](https://easysubscription.io/blog/shopify-subscriptions-paystack-south-africa/) ## Company - [About Us](https://easysubscription.io/about-us/): About the team behind Easy Subscriptions. - [Contact Us](https://easysubscription.io/contact-us/): Get in touch with the Easy Subscriptions team. - [FAQs](https://easysubscription.io/faqs/): Frequently asked questions about the app. - [Easy Subscription Trust Center](https://easysubscription.io/easy-subscription-trust-center/): Security, privacy, and compliance information. - [Trustyy Reviews](https://easysubscription.io/trustyy-reviews/): Verified customer reviews of Easy Subscriptions. - [Partners](https://easysubscription.io/partners/): Agency and technology partners that work with Easy Subscriptions. - [AI Shopify Subscription Audit](https://easysubscription.io/shopify-subscription-audit/): AI-powered audit tool for Shopify subscription setups. ## Legal - [Privacy Policy](https://easysubscription.io/privacy-policy/): Easy Subscriptions' privacy policy.